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Posted by germainej Wednesday, March 3, 2021

April's Naeun pulled from more brands and shows due to bullying controversy

AKP STAFF

April's Naeun has been pulled from more brands and shows due to her bullying controversy.

Following her edit from 'Delicious Rendezvous' and Dong Suh Foods Corporation's commercials, Naeun is facing more losses. According to reports, the April member won't be joining promotions for SBS drama 'Model Taxi'. The producers stated, "The filming for the promotional video was originally scheduled for March 2, but it's been canceled. We have changed the date to March 5 and will reduce the filming to just 2 of the main characters, Lee Je Hoon and Lee Som. Though Naeun is a main character, she'll be excluded from the video." It's also under discussion whether she'll continue with the drama as many of the episodes have already been filmed.

She's also been pulled from ads for Good Day soju, Youth soju, J.ESTINAJinnyKim, and Samjin Pharmacy's Geworin tablets.

Along with the bullying rumors, Naeun was also caught up in dating rumors with former A-JAX member Yunyoung as well as allegations she made problematic statements about rape.

As previously reported, someone claiming to be Hyunjoo's little brother (with proof) posted that Hyunjoo had been bullied by the other April members and was driven to attempt to take her own life. Her friend later posted that Rachel and Chaekyung, who joined the group after Hyunjoo left, had nothing to do with it, but the rest of the members, including current KARD member Somin, were all perpetrators. DSP Media then issued multiple statements and has announced legal action against Hyunjoo following her brother's latest post.

  1. April
  2. Naeun
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Mark-Lee
Mark-Lee249 pts Wednesday, March 3, 2021 2
Wednesday, March 3, 2021

It doesn't matter if the accusations are true or not, brands don't want to be associated with drama. They are not charity entities, they have to think about profits and what's more profitable to their image. Moreover, she'll probably go on hiatus, so what's the point of having someone who can't promote your brand?

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kpopcorp
kpopcorp760 pts Wednesday, March 3, 2021 12
Wednesday, March 3, 2021

Geez, what a mess. This is the major problem with letting someone else speak for you. I’m sure Hyunjoo’s brother had the best of intentions while speaking up for his sister on the internet, but he’s about to bring the hammer down on himself and his entire family. It may not seem like it today, but DSP is a massive company and they’ve made it clear that they’re not taking these accusations lightly. Look at the damages this kid’s claims have caused. I know that he posted medical evidence of his sister’s hospital visits, but I’ll paint the picture this way: if I call you an idiot for five years straight and that eventually causes you to come to an action such as attempting to take your own life, you need to have some really, really concrete evidence that I was the cause of your discomfort. Your receipt to a hospital doesn’t tie anything to me in a court of law. I’m neutral in this so far, but I don’t think this younger brother knew what kind of hornet’s nest he was about to disturb with his comments.

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