Woori Bank has officially welcomed QWER as the vibrant new face of its latest youth-focused campaign, the 'Teen Teen Card QWER Edition.' This exciting collaboration is crafted to captivate Korea’s Gen Z audience by combining financial accessibility with the dynamic energy and charm of one of the hottest rising K-pop groups.
The 'Teen Teen Card QWER Edition' is part of Woori Bank’s ongoing effort to promote financial literacy and inclusivity among teenagers. Targeted at young people aged 14 to 18, the campaign introduces limited-edition prepaid cards adorned with exclusive QWER-themed designs. Fans can choose from three unique card styles, each reflecting the distinct personality and appeal of the group’s members, making banking a more personalized and engaging experience infused with K-pop excitement.
The campaign features two main promotional events designed to incentivize teen participation and celebrate QWER’s partnership with Woori Bank.
Event 1: Membership Drive Giveaway
Teenagers who sign up for the Teen Teen Card and join Woori Teen will receive a free QWER photo card. This special giveaway is limited to the first 5,000 new members. Additionally, all participants will be entered into a lucky draw for a chance to win exclusive polaroid photos personally signed by the QWER members, a prized keepsake for any true fan.
Event 2: Card Application Bonus
Applicants who request the QWER edition of the Teen Teen Card will be rewarded with a limited-edition QWER merchandise package. The package includes fan essentials such as photo card holders and handheld fans, perfect for showing off support for the group. This bonus is also capped at the first 5,000 applicants, emphasizing exclusivity and urgency.
Woori Bank’s partnership with QWER reflects a broader trend within the financial sector, which is the strategic collaboration with popular cultural icons to resonate with younger demographics. By aligning with QWER, Woori Bank positions itself not only as a financial institution but as a brand that understands the values, interests, and lifestyle of today’s teenagers.
Applications for both the membership and the 'Teen Teen Card QWER Edition' are open now via Woori Bank’s official website and mobile app. The campaign will continue while supplies last, encouraging teens to act fast to secure their unique QWER-themed banking experience and exclusive merchandise.
With QWER as the fresh and lively face of this campaign, Woori Bank aims to make financial learning accessible and appealing, transforming the way young people engage with banking in Korea, one limited-edition card at a time.
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