Dancer NO:ZE (age 26, No Ji Hye) has been under scrutiny after being accused of delaying and quickly deleting sponsored posts.
On July 5, NO:ZE's agency, Starting House, explained to Wikitree, "After checking again, it was confirmed that posts were deleted in violation of the contract during the social media advertisement period." They continued, "Communication between the company and NO:ZE did not go smoothly during the social media advertisement."
On July 4, there was an exclusive media report questioning NO:ZE's professionalism despite her steep fees for sponsored posts on her social media, ranging from 30 to 50 million KRW (about $23,158 to $38,597) per post. A representative of a small brand, 'A,' said, "We asked NO: ZE to upload the brand deal post but she kept delaying it. It was finally posted months past the requested date following multiple lengthy messages pleading for her to post, only to be deleted shortly afterward."
Another small brand, 'B,' said, "There is no sponsored post (of our brand) on her Instagram because she deleted all. We paid her millions per post but it wasn't uploaded on the requested date. We just heard she had personal reasons. It was frustrating because we just had to wait."
In regards to this, NO:ZE's agency previously explained, "NO:ZE did upload the posts late but we did not breach the contract period." However, after further investigation, it was revealed that NO:ZE indeed broke the contract between many small to midsized companies. In regards to this, NO:ZE's agency explained, "NO:ZE manages her own social media account."
Multiple small to midsized companies reported that they faced difficulties working with NO:ZE over sponsored posts. Another representative of brand 'C' said, "We were planning to launch a seasonal advertisement with NO:ZE's sponsored posts. But the posts weren't uploaded due to NO:ZE's condition(?). The brand deal was finally posted after the season ended. We had to plead and beg with NO:ZE's side through this process."
A representative of brand 'C' said, "We were planning to launch a seasonal advertisement with NO: ZE's sponsored posts. But the posts weren't updated due to NO: ZE's condition(?). The brand deal was posted after the season ended. We had to plead and beg NO:ZE's side through this process."
Currently, there are hardly any posts from these small to midsized company brands on NO:ZE's Instagram. However, sponsored posts for top luxury brands have remained on her social media account for several months.