Original Content
Posted by ishani-sarkar77 pts Tuesday, April 6, 2021

[VOTE] Girl Crush, Cute Concept, and more: Which idol groups ruled these K-Pop concepts the best?


Something that separates K-Pop from the rest of the global music industry is the predominance of a particular theme, surrounding which, a group's music is based. These themes are popularly known as concepts, and with each comeback, comes a different concept. This "concept" is inherently present in all songs by K-Pop groups, whether that be a girl crush concept or a supernatural one. It helps to further promote the image of a group or an idol, keeping it fresh and unpredictable so that their popularity continues to be on the rise even after years, just when people might think that their artistic arsenal is all used up. It sure is a smart marketing strategy and it works!

Which K-Pop group do you think absolutely owned these concepts? Vote in our polls, and let's find out!

Girl Crush

The "girl crush" concept can be identified by fierce female energy in the performances and the overall mood of the song. Very plainly, this concept portrays such an undeniable charm that regardless of gender preferences, one is bound to fall for these girls. MAMAMOO even has a song by the name of "Girl Crush," and the group has been increasingly focusing on this concept, especially with some of their latest music. On the other hand, BLACKPINK, especially the rap line, is the very definition of "girl crush" and their empowering music lives up to its name. 

Fantasy/Supernatural Concept

When it comes to imaginative concepts in K-Pop, the sky is the limit. Idols have very often experimented with supernatural concepts owing to its cinematic value, which automatically takes any song to another dimension, sometimes quite literally. While many groups have dabbled in this genre, VIXX and A.C.E definitely stand out. Besides these, EXO, ONEUS, and TWICE have also brought us some unforgettable fantasy moments with songs like 'Wolf,' 'Twilight,' and 'Signal' respectively. However, VIXX and EXO remain the most iconic. 

The Cute Concept

One of the most overused K-Pop concepts that has still somehow maintained its original popularity is definitely the cute one. Aegyo, as hair-raising cringy as it might be at times, still gets the audience going and as such, it is only natural that it is such a popular choice. TWICE are undeniably the queens of this concept, with NCT DREAM's initial career as direct competition. 

The School Concept

The school concept is much like a rite of passage for K-Pop groups that establishes their position among the youth. This is also the reason why a majority of rookie K-Pop groups take on this concept for their debut. From BTS' 'Boy In Luv' to GOT7's 'Stop Stop It' and PENTAGON's 'Humph,' this concept will always be close to fans' hearts.

The Fierce Concept

Quite similar to the "girl crush" concept and often intersecting with the same is the fierce concept. OG K-Pop groups who paved the way for the future and the present as we know it today, also were the pioneers of the fierce concept. Bold, intense, and powerful, these are some characteristics of this concept, and some prime examples include BIGBANG's 'Bang Bang Bang,' 2NE1's 'I Am The Best' and almost the entire discography of B.A.P.

The Sexy Concept

The sexy concept is something that a majority of soloists like Sunmi, Hyolyn, Wonho and I.M could fully embrace only after they went solo. However, some idol groups, too, can pull off sexy like it's nobody's business. From EXO's 'The Eve' to Girl's Day's 'Something' and MONSTA X and WAYV in recent days, the sexy concept is on the rise. 

The Retro Concept

This concept was popularised by groups like SHINee and TVXQ and is making a comeback lately, especially with more and more groups attempting the genre. As a matter of fact, the competition in this concept is perhaps the toughest at the moment. From BTS' 'Dynamite' to T-ARA's 'Roly Poly', retro is back in!

The Futuristic/Sci-Fi Concept

While BIGBANG originally brought this concept into vogue, it has been reworked multiple times by multiple groups. One might even say that besides the cute concept, the sci-fi one has been the most sought after and overdone concept at the same time. In the present time, with the trend of creating alternate musical universes, the futuristic concept is all the more popular. 

The Dark Concept

When idols' images need to be refreshed from the typical cutesy personas, they turn to the edgier dark concept. Not only does this allow groups to showcase a different side to themselves, but it also sets them free from the cloyingly sweet concept. It's a win-win for all parties involved. While the dark concept is also one that has been done by almost every idol group ever, DREAMCATCHER and Red Velvet stand out for their bravery in treading into genres one wouldn't really expect from them. While this dark concept is a signature style for DREAMCATCHER, Red Velvet too proved their mettle with songs like 'Psycho' and 'Bad Boy.' 

The Fairy Tale Concept

The fairy tale concept is quite different from the fantasy concept, although they do fall under the same category. This concept is characterized by ethereal visuals, otherworldly symbolism, dreamy tropes, and more. Oh My Girl's YooA's solo debut is a perfect example of this genre, but Oh My Girl as a whole has dabbled in this concept, much like TWICE and ASTRO

The Angsty Concept

Depicting the youth's rage and dissatisfaction, the angsty concept has always been a go-to, especially for boy groups. Stray Kids' overall concept as a group is heavily inspired by this concept, under which they experiment with different genres and sub-genres. ATEEZ, on the other hand, has a more varied range but their most popular songs still seem to fall under the angsty concept. TXT and VICTON have also fully owned these concepts fairly early in their careers.

The Suit Concept

The suit concept has always been a popular choice for boy groups to signal their transformation from boys to men. However, in the recent past, girl groups have completely taken over this concept, owning it better than anyone else. From NCT 127's 'Regular' to IZ*ONE's 'Fiesta,' the suit concept will never get old.

  1. A.C.E
  2. ASTRO
  3. ATEEZ
  4. B.A.P
  5. Big Bang
  7. BTS
  8. Dream Catcher
  9. EXO
  10. Girl's Day
  11. GOT7
  12. IZ*ONE
  14. misc.
  15. MONSTA X
  16. Wonho
  17. I.M
  18. WayV
  19. NCT 127
  20. NCT Dream
  21. Oh My Girl
  22. YooA
  23. ONEUS
  24. Pentagon
  25. Red Velvet
  26. SHINee
  27. Hyolyn
  28. Stray Kids
  29. Sunmi
  30. T-ara
  31. TVXQ
  32. TWICE
  33. TXT
  34. VICTON
  35. VIXX
  36. 2NE1
12 14,981 Share 84% Upvoted


Sally_Ayc274 pts Tuesday, April 6, 2021 2
Tuesday, April 6, 2021

Just a reminder that 2NE1 is the original Girl Crush group, they are the ones who made the concept because when most of the other girl groups who make cute and sexy concepts had more male fans but 2NE1 had more female fans because they were unique, against the standards and their songs talk about women's empowerment!

Gotta add a note so nobody comes at me; I love both MMM and BP, there are a lot of gg who follow this concept and we love to see!

2 more replies


irenesbadboy1,893 pts Tuesday, April 6, 2021 0
Tuesday, April 6, 2021

sexy concept revival please. i wish i was there to witness the sexy comebacks for ggs. in contrast, i want some more groups to do a cute concept



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