BTS has unsurprisingly set a new record.
The boys' "Boy With Luv" hit 10 million views at 8:52 PM KST on the 12th, just 2 hours and 52 minutes after its release at 6PM KST. It's the shortest time ever for any K-pop artist.
The achievement comes after BTS' 'Map of the Soul: Persona' becoming the fastest-selling album in Hanteo chart history, already recording over 1,479,000 copies sold.
Congratulations to BTS.