Reportedly, Zico's label Seven Seasons spent all evening on March 16 answering media calls regarding Sulli's photos. Seven Seasons told news outlets on March 17, "That man is not Zico. His fashion sense is very different from Zico. Most importantly, he's wearing a short-sleeved shirt, but no tattoos are visible. It seems netizens misunderstood just by judging the man's physique."�

The label also added that Zico "felt [the rumors] were absurd". Sulli, who recently broke up with Dynamic Duo's Choiza, has also been wrapped up in dating rumors with G-Dragon.�