Jin of BTS has sparked another sell-out frenzy, showcasing his unmatched brand power.
On August 17 KST, while working on album production in the U.S., BTS delighted fans with a Weverse Live session titled “badada.” The members were seen enjoying a walk along the beach, bringing smiles to viewers worldwide. Having just wrapped up a world tour with every show sold out and rave reviews from audiences and global media, Jin stood out not only with his striking visuals but also with his cheerful presence, radiating positive energy throughout the broadcast.
Shortly after the livestream, Jin’s Gentle Monster Numehr 01 sunglasses sold out within hours on the brand’s official website — further proof of his unrivaled influence. Known as the “Sold-Out King,” Jin has consistently caused items he endorses, wears, eats, or drinks to sell out, from luxury goods to everyday products.
After his military discharge last year, Jin was named global ambassador for French high jewelry maison Fred, with a necklace priced at over 130 million KRW (approx. $95,000 USD) selling out following his promotion. His brand power spans fashion, beauty, lifestyle, and food, including partnerships with Gucci, Fred, Alo Yoga, Laneige, Dolby, Ottogi Jin Ramen, and Dongwon Tuna. Each collaboration has reinforced his reputation as a global superstar with unparalleled commercial impact.
U.S. fashion bible WWD reported that Jin’s ambassador announcement with Alo generated a media exposure value of $3.6 million in just 24 hours, underscoring his immense marketing effect. Most recently, Dongwon Tuna, fronted by Jin, also experienced sell-out demand.
Notably, after Jin became the model for Ottogi’s Jin Ramen in 2022, the company achieved record-breaking ramen export sales. Industry experts have pointed out that Korean ramen exports surged significantly beginning with two cultural milestones: the Academy Award win for 'Parasite' in 2020 and Jin’s advertising effect — cementing his role as a key driver in the industry’s global growth.
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