Posted by Sophie-Ha Thursday, October 20, 2022

Are the third generation girl groups fading in popularity?


With the years passing, generations get older, and trends changes according to time. This is more prevalent in industries such as the K-pop world, which is sensitive to trends.

The music industry changes so quickly since hundreds of thousands, if not millions, of new music, are released in a year. On top of that, there are dozens of new idol groups that debut, adding more competition for these artists to make an impression. 

Since so many idol groups debut each year, the K-pop industry classifies different groups into generations according to the year in which they debuted. The K-pop industry has arrived at the 4th generation of idol groups that are gaining momentum and popularity.

That is why K-netizens began a discussion saying that the third generation girl groups are starting to fade in popularity. One netizen began the discussion in the popular online community Nate by explaining, "EXID is almost unknown now, and I think MAMAMOO is not as popular either. TWICE isn't as popular as they used to be. BLACKPINK and Red Velvet are still popular, but Red Velvet is now getting pushed into being a secondary group. BLACKPINK is still the primary group, but the response to them isn't as explosive as before. Not only the idol groups but even AKMU, they are not as popular. Almost no one knows about Changhyuk's new solo album."

Other netizens joined the discussion and shared their thoughts on this matter. They also agreed that the 3rd generation of girl groups is starting to fade in popularity and commented, "I do agree that there is a shift in girl group generation (popularity) but that doesn't mean the third generation flopped. I think the 3rd generation boy groups are still popular," "TWICE was super popular, I don't know how they faded this much," "I think this is true because there are so many powerful rookies that are coming out so it's natural that there is a change in the popularity of idol generations. This is the first time I'm actually seeing the change so I feel weird," "It's bitter because even celebrities who used to be super popular all fade away at some point," "I think there isn't much difference in popularity with Red Velvet compared to their peak and now," and "Seeing this, I think Girls' Generation is really an amazing group."

What are your thoughts on this topic?

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kentv2,842 pts Thursday, October 20, 2022 2
Thursday, October 20, 2022

If one looks at concert revenue and album sales, the remaining top 3rd gen girl groups are all doing exceptionally well still. In some cases they are doing better than they were in years past. Yes, show wins have fallen, but that is a factor of their fan bases aging some along with the group, and not having the time to mess with all the nonsense to score points on the shows. Also their more adult fans still buy albums, but aren't as likely to do silly things like their money and buy multiple editions of the album or ludicrous numbers of albums just to chase show wins or being #1 on Gaon versus #5. Only teenagers spending their allowances are usually that free to waste money as they aren't paying for living expenses.

42 (+44 / -2)

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pink_oracle22,512 pts Thursday, October 20, 2022 3
Thursday, October 20, 2022

"It's bitter because even celebrities who used to be super popular all fade away at some point,"

This is it. generation 4 is coming up strong and gen 3 groups are breaking up and slowing down. It's the natural lifecycle of pop groups, out with the old and in with the new.

39 (+41 / -2)

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