K-Pop boy group brand value rankings for January, based on big data analysis

The Korea Institute of Corporate Reputation has revealed brand value rankings of K-Pop boy groups for the first month of 2023!

From December 7 through January 7, the Institute analyzed big data of currently promoting K-Pop boy groups in areas including consumer participation, media activity, communication, community activity, and more. 

Based on the analysis results, 1st place went to boy group BTS this month with 10,103,467 total brand points, while NCT took 2nd place with 5,087,767 points. 3rd place for January went to Seventeen with 3,595,017 points total. 

Here are the top 30 K-Pop boy groups in terms of brand value rankings for January, 2023: BTS, NCT, Seventeen, Super Junior, EXO, Stray Kids, The Boyz, BTOB, ASTRO, Big Bang, ENHYPEN, TOMORROW x TOGETHER, TREASURE, SHINee, ATEEZ, MONSTA X, WINNER, INFINITE, Pentagon, Highlight, YOUNITE, Shinhwa, VIXX, Wanna One, 2PM, SF9, TEMPEST, Block B, TVXQ, and Golden Child.