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Posted by Susan-Han 23 days ago

K-Pop boy group brand value rankings for January, based on big data analysis

AKP STAFF

The Korea Institute of Corporate Reputation has revealed brand value rankings of K-Pop boy groups for the first month of 2023!

From December 7 through January 7, the Institute analyzed big data of currently promoting K-Pop boy groups in areas including consumer participation, media activity, communication, community activity, and more. 

Based on the analysis results, 1st place went to boy group BTS this month with 10,103,467 total brand points, while NCT took 2nd place with 5,087,767 points. 3rd place for January went to Seventeen with 3,595,017 points total. 

Here are the top 30 K-Pop boy groups in terms of brand value rankings for January, 2023: BTS, NCT, Seventeen, Super Junior, EXO, Stray Kids, The Boyz, BTOB, ASTRO, Big Bang, ENHYPEN, TOMORROW x TOGETHER, TREASURE, SHINee, ATEEZ, MONSTA X, WINNER, INFINITE, Pentagon, Highlight, YOUNITE, Shinhwa, VIXX, Wanna One, 2PM, SF9, TEMPEST, Block B, TVXQ, and Golden Child

  1. BTS
  2. NCT
  3. Seventeen
8 33,383 Share 87% Upvoted
 
yaya202
yaya2026,696 pts 23 days ago 0
23 days ago

BTS congratulations. Eventhough not active they still no 1. Daebak . Congrats to all winners too.

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Faeiry
Faeiry-17 pts 22 days ago 2
22 days ago

My Korean most definitely isn't the best, so I'm going to ask instead of assume... Is their chart incorrect? Or do I just not understand what the blue bars indicate? Lol because the top chart I would say fits what the article says, but if that's the results, then what does the bottom chart indicate? They just say January Ranking. If you look at the bottom chart though, from highest to lowest, it puts the groups in a different order.

1. BTS

2. Seventeen

3. Stray Kids

4. Super Junior

5. NCT

So what do the blue bars stand for? If not a highest to lowest in something. Is it just increase from last month or something? Because that would make sense... however it would be nice it they indicated as such. Lol

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