K-pop group ARrC wrapped up a successful promotion in Indonesia for their 3rd mini album ‘HOPE,’ drawing explosive local response.
The group surprised students during school visits in Jakarta with live performances of "awesome" and "nu kidz," while launching the ‘awesome’ challenge that quickly went viral, surpassing 200,000 views and 40,000 likes.
They also collaborated with global character IP ‘Karafuru,’ held an ‘awesome Fest’ pop-up event with fans, appeared on popular local media platforms, and even visited TikTok’s global Jakarta office, attracting coverage from more than 30 local outlets and influencers.
Respecting local culture, ARrC greeted fans in Indonesian while wearing traditional Batik, earning praise for their sincerity. Their efforts fueled rapid growth on Google Trends in Indonesia, Brazil, and Vietnam, reinforcing their reputation as a rising ‘global Gen Z icon.’
ARrC will expand their international presence with their first Japan fan meeting, ‘2025 THE 1ST FAN MEETING IN JAPAN ‘We ARrC : We Awesome,’’ on September 7 in Tokyo.
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