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Posted by Susan-Han 25 days ago

HYBE officially launches sub-label ADOR (All Doors One Room) led by CBO Min Hee Jin, in preparation for new girl group debut in 2022

AKP STAFF

HYBE Labels has officially launched its latest sub-label, ADOR (All Doors One Room).

The sub-label will be headed by HYBE's Chief Brand Officer Min Hee Jin, recruited by HYBE in 2019. Min Hee Jin is known as a legendary mastermind in the K-Pop scene, having worked as a key creative director at SM Entertainment from 2009-2019 on projects for Girls' Generation, SHINee, f(x), EXO, and Red Velvet. She is widely known for her creative direction in f(x)'s 2nd full album, 'Pink Tape'.

ADOR's first likely move as a sub-label under HYBE will be to launch its first new girl group in 2022. CBO Min Hee Jin will be showcasing creative music and contents unseen in past HYBE works thus far through her talent and experience.

Meanwhile, CBO Min Hee Jin's upcoming new girl group will be made up of trainees selected from the 2019 'Plus Global Auditions'.

  1. EXO
  2. f(x)
  3. Girls' Generation
  4. Red Velvet
  5. SHINee
51 25,110 Share 54% Upvoted

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Napier1916
Napier1916327 pts 25 days ago 8
25 days ago
Here we go - the flood gates have been opened for all the "experts" to tell us how bad of a company HYBE is for starting another girl group and not giving more attention to HYBE's existing groups.........

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TheTruth23
TheTruth23802 pts 24 days ago 0
24 days ago

YESSS Cant wait for HYBEs new girl group. They will be the best of the best

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