Hey guys, SquidMaster here. Today, I want to share 3 important thoughts about Big Hit Entertainment's new boy group, TXT. For those not familiar with the group, TXT is a 5-member group featuring Yeonjun, Soobin, Beomgyu, Taehyun and Huening Kai that will debut on March 4.
1) The obvious BTS comparison.
Anyone who is following TXT or BTS have heard this one before: 'How are they going to step out of BTS's ginormous shadow?' And although several ARMYs will groan and strongly advocate TXT as being their 'own, unique group', it is a valid question. How will TXT operate so that they don't seem irrelevant compared to their labelmates? Personally, I don't think there is going to be a group for a while that will be able to reach the level of international stardom that BTS has (maybe with the exception of Black Pink, but that's if they release more songs). It's unfortunate, but there is an expectation for this group. They can take their time (BTS wasn't uber-popular when they debuted, remember) but they will need to reach a threshold of popularity and success comparable to BTS in order to make themselves relevant. And with that, the next point:
2) Besides BTS, how will they distinguish themselves?
Sure, they're going to be compared to BTS. But how is TXT going to distinguish themselves from the mainstream K-pop scene? First, let's take a look at some of their teasers for their upcoming song "Crown."
Based on what I see, it's a typical cute concept with a happy Chainsmokers-style chord progression in the background. At first glance, it doesn't feel that special to me.
Coming from Big Hit Entertainment, it does seem like there will be a really clean choreography and the vocals sound decent, as well. But TXT has to keep in mind that in order to become successful in the industry, they have to introduce an idea or musical style differently that will captivate audiences, and have the charisma to maintain it. And as of this moment, I don't really see much of that in the teasers. I may be wrong.
3) Will Big Hit Entertainment give TXT adequate attention?
Big Hit Entertainment has been pouring their resources and attention to BTS. But with the introduction of TXT, I'm curious about how Big Hit will be dividing their resources. Will they be implementing JYP 2.0's method of assigning a 'task force' dedicated solely for TXT? Or will Big Hit be confident enough in the small size of their company to provide resources and promotions from the top down, replicating what they had done for BTS? My concern is that if the latter, Big Hit may concentrate too much of their focus on TXT, or may do the complete opposite.
Furthermore, I think this is Big Hit's opportunity to make the statement that they are the company that made BTS popular, and not the other way around. In other words, if TXT proves to be successful, this is Big Hit's way of proving themselves as a powerhouse company.
And to be clear, I'm not a fan or critic as of this moment. But these questions are important to the success of this group in the future. So what do you think of my 3 thoughts? Let me know in the comments below.