The growing popularity of Pop Mart's Labubu plush toys has recently become a hot topic of discussion among Korean netizens, especially following an unexpected incident at a Pop Mart Korea flagship store.
Pop Mart suspends Labubu offline sales in Korea
The company recently announced that it would temporarily suspend in-person sales of Labubu dolls after a physical altercation broke out among customers lining up to purchase the latest releases. Pop Mart explained, "Due to concerns raised over potential safety incidents at offline sales locations, and with the safety of our customers as our top priority, we have decided to temporarily suspend the offline sales of all LABUBU plush dolls and LABUBU plush keyring series."
According to online reports, a fight broke out between customers waiting in line to purchase the new Labubu series at the flagship store in Korea. One netizen explained, "A fight broke out, so police had to come."
Other Korean netizens revealed that the fight broke out between Chinese customers. Additionally, these netizens revealed that the toys were not as popular in Korea and questioned why the Labubu series was trending overseas.
Korean netizens' reaction
Korean netizens commented:
"The customers who fought were Chinese. Not Korean."
"I've never heard of this Labubu."
"Doesn't matter if they suspend sales or not, but they should make it clear it wasn't Korean customers. The ones that fought were Chinese."
"These Chinese resellers did the same thing with Pokémon. They are causing a problem."
"Why are they doing that in someone else's country?"
"Labubu doesn't fit Korean people's style."
"I work at a blind box toy store, but that Labubu series is really popular. People ask for Labubu all the time."
"This is the first time I've seen them, but not sure if they're cute or not. lol."
"I think they're cute."
"They're super popular overseas. But I really wonder why they're so popular."
"I always thought Labubu was so cute. It's gotten so hard to find them now because they blew up."
"Why did these customers fight? Were they Chinese resellers who fought?"
"It's just a trend. It'll die down soon."
"It's pretty cute."
"I think the plush ones are cute."
"I've never heard of this toy."
"The line in the Hongdae store is so long, but the customers who come out of the store all look like resellers. Lol."
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