Rising K-pop group NOWZ has officially released their pre-release single “Fly to the Youth (Feat. Yuqi),” a heartfelt and dynamic track produced by i-dle’s Yuqi, who also lent her voice for a powerful feature.
The collaboration has generated buzz even before release, thanks to the involvement of the Cube Entertainment senior artist.
The song is a pop anthem characterized by a catchy guitar riff that anchors its uplifting message.
Yuqi took charge of producing, writing, and composing the track, showcasing her all-around talent and extending strong support to her Cube Entertainment juniors.
The music video paints a poignant portrait of youth in turmoil, capturing the emotional growing pains of a generation. With cinematic visuals and a narrative reminiscent of an indie coming-of-age film, the video aims to strike a chord with young fans navigating similar emotional journeys.
Yuqi’s special appearance in the MV teaser has already captivated global fans, adding further anticipation to the full release.
In particular, ahead of this comeback, NOWZ announced a rebranding by changing their group name from “NOWADAYS” to “NOWZ.” Through this change, the group aims to redefine their identity and present new possibilities as they strive to establish themselves as a leading force in the industry.
With “Fly to the Youth,” NOWZ plans to promote through music programs and various content platforms. Blending lyrical storytelling, refined visuals, and high-caliber performance, NOWZ continues to solidify their position as a leading rookie group.
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