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Posted by eric_r_wirsing AKP STAFF Monday, July 2, 2018

[MV & Album Review] Momoland – 'Fun to The World'



Track List:

2. Very Very
3. Bingo Game
4. Only one you
5. BAAM (Inst.)

Riding high on the success of their last hit "Bboom Bboom," Momoland is back with 'Fun to the World.' This disc is their fourth EP and comes just in time for summer promotions. They teamed up with Shinsadong Tiger for this mini-album too, so the title track naturally sounds like their last hit. 

"BAAM" sounds a lot like their previous single "Bboom Bboom." Almost eerily so, down to the hooks. There are a few switch-ups but largely it's the same song. And why not? Why mess with success? EXID did this a lot too after "Up and Down," so I'm used to it. They admit it's an extension of "Bboom Bboom," at any rate. "Very Very" is a return to their cute style, although I like the echo effects and the sweet bridge. And it still sounds much much better than their earlier material. There's more to sink your teeth into here, and I heart the staccato enhancements.

I had assumed "Bingo Game" had nothing to do with the titular dog in the kid's song -- then I heard them spell this one out. There's a power pop sound to this tune, with prominent guitars and synths. It's cute and jaunty, and if your head doesn't bob to this one there's something off about you. It's super catchy and super fun, even if it sometimes resembles juvenalia. "Only one you" is halfway between pop tune and ballad. They do this one extremely well, and their voices are beautiful. It's pretty and a nice finishing piece.

This is an extremely easy-on-the-ears collection. I like the girls' vocals, and the beats are enough to amp you up. The songs never intrude too much, either, which makes them good study music, unless you're the type to get up and dance when you're supposed to be nose-deep in a book. They certainly did their best to spread fun to the world.  


After the success of their last MV, you might be thinking how do they top that? Or can they? Well, the answer is yes and no.

No, it doesn't have the comedy of a QVC mockup, but what it lacks there it makes up for in originality, as the girls wear costumes from different time periods and civilizations, including modern day. You can watch them strut their stuff in Egyptian garb, 17th-century French apparel, Goryeo era clothing, and even a medieval Chinese wardrobe (complete with the pointy hats). There's even a person in stereotypical Mexican clothing (with sombrero) and a mummy running around for comic relief. You don't know whether to laugh or to be outraged at the cultural appropriation.

I prefer just to relax and enjoy myself. The effects are solid, the costumes aren't too bad (except a couple), and it doesn't look like they're trying to mock anyone. The dancing is just sort of meh, but it's not the main focus. I like the different backgrounds that we see and the period sets, which are awesome IMHO.

So if you're wondering whether I liked it. Yeah. It's a significant departure from their last MV, and I can give this a definite thumbs up.


MV Relevance...........8
MV Production..........9
MV Concept..............9

Album Production.....9
Album Concept.........8


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