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Posted by Susan-Han Monday, August 15, 2022

BTS, IU & Lim Young Woong are this month's top celebrity endorsement models in terms of value rankings

AKP STAFF

How do you know a celebrity is a top celebrity? When you see them everywhere!

The Korea Institute of Corporate Reputation has revealed brand value rankings for celebrity endorsement models for the month of August, based on big data analysis. 

From July 15 through August 15, the Institute analyzed big data of celebrity endorsement models in areas including consumer participation, media activity, communication, community activity, etc. 

First, BTS took up the #1 spot in August with a total of 2,498,060 brand points. Singer IU followed behind in 2nd place with 1,913,772 brand points, while trot singer Lim Young Woong took up the #3 spot with 1,346,122 points.

From 4th through 10th place are, in order: Yoo Jae Suk, Son Heung Min, Gong Yoo, Son Suk Goo, BLACKPINK, Yuna Kim and Kim Jong Kook.

Which Korean celebrities are endorsing some of your favorite Korean products? 

  1. BTS
  2. IU
  3. Lim Young Woong
5 4,823 Share 65% Upvoted
 
makkuro
makkuro128 pts Tuesday, August 16, 2022 0
Tuesday, August 16, 2022

Jae Suk hyungnim! :)

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rickkelly
rickkelly1,172 pts Monday, August 15, 2022 0
Monday, August 15, 2022

snsd = 소녀시대 = #16

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