The members of this golden trio are undeniably the current queens of the CF game with their Midas Touch. However, due to their immense popularity, they are also often the target of unwarranted hate. So I hope this article is met with love and respect, instead of negativity, for the talented and beautiful women that run the CF game.

1. MAMAMOO's Hwa Sa

The South Korean media graduated Hwasa from South Korean It girl to Our Queen Hwasa. Hwasa and her tremendously successful solo "Maria," which achieved a triple crown and shattered several records, both ranked high up in 2020's Gallup.

A nationwide craze and increased demand for items as they were sold out in minutes was dubbed the "Hwasa Effect." This included gopchang, Truffle oil, seaweed crackers, lenses, toungefish, and many more! Her impact was so tremendous that she received a plaque from the GPULP team and also met the President of South Korea!

She has received numerous love calls from brands and Hwasa collaborated with renowned brands for a photoshoot, such as Dior, La Perla, Miu Miu, Fendi, Balmain, John Hardy, Dolce & Gabbana, Alexander Wang, Bottega, Veneta, Givenchy, and Burberry. Here are some of the brands Hwasa has worked with for the past year or so:

1. Adidas Ambassador
2. Sims 4 Ambassador
3. North Face Ambassador
4. Kiss New York's Muse
5. Dazed (Rarekind)
5. Subway Ambassador
6. Lotte Chilsung (hangover)
7. Tommy Hilfiger
8. Everland Caribbean Bay
9. Coco cola's Gold peak tea
10. Sense Mom
11. LG Oled TV
12. Ottogi Noodle.
13. Johncook Deli Meats
14. Lotte Crunky Gold
15. Kkaesukkang
16. Hwazakaya

2. BLACKPINK's Lisa

Lisa, who was crowned as Asia's most beautiful woman, is currently the most popular female kpop idol in the world! The Thai goddess of Blackpink has wowed global brands and kpop fans alike with her beauty, charisma, rapping, and dance skills.

Lisa became China's Kpop Sweetheart as she appeared on "Youth With You" season 2 as the strict yet angelic dance mentor. It seems China couldn't get enough of Lisa, so she shall appear in season 3 as well! Her wildly successful Lili Films venture often breaks the internet as she showcases her enchanting yet powerful range as a dancer.

She is currently the global ambassador of MAC, Celine, and Bulgari. AIS, Thailand's biggest mobile phone operator, spent a fortune and a great deal of trouble to ensure Lisa was the face of their company. Lisa often ensures products fly off the shelves, making her a brand favourite. She doesn't just sell out the product she's advertising but also the rest of the outfit and accessories in the cf as well! Here are the brands Lisa has CF's for.

1. AIS Thailand Brand Presenter.
2. Bulgari Korean Ambassador
3. Celine Global Ambassador
4. MAC Muse & Global Ambassador
5. Vivo Spokesperson
6. Brawl stars Spokesperson
7. Penshoppe Philippines Ambassador
8. Meng Niu's Zhenguoli Yogurt Spokesperson
9. Downy Spokesperson
10. Moonshot

11. Ragnarok M

3. BLACKPINK's Jennie

Blackpink's charismatic and beautiful Human Chanel and Human Gucci, Jennie Kim, who simultaneously tops global beauty and fashion lists, is taking over the cf world. Jennie's elegant and luxurious image had k-netizens wishing she endorsed champagne or caviar instead of the iconic Chum Churum soju. Jennie's YouTube channel Jennierubyjane Official has also acquired over 5.58 million subscribers in less than a month. Her solo song released in 2018 has now accumulated 617 million views!

Jennie's selling power is no secret. Her Jentle Home's Gentle Monster collaboration was sold out in minutes and caused the website to crash. From selling out "Jennie hairpins" and luxury products to helping Lotte Air Baked achieve a phenomenal 2.5 billion Korean won (2.2 million USD) worth of sales in a single month! Within a year, Air Baked had raked up 10 billion won (9.1 million USD) sales, making it an instant hit.

 

After the soju announcement, Jennie immediately rose to #1 at SNS real-time searches and had 14 articles trending on Naver. Jennie's Galaxy S20 cf was also #3 in the top 5 cf's in Youtube South Korea. Further solidifying Jennie's place amongst the legendary South Korean It-girls Hwasa, Suzy, and Yoona. Here are her cf's:

1. Samsung S20 Series
2. Chanel House Ambassador
3. Chum Churum Model
4. Jentle Home
5. Face of Amore Pacific's Hera
6. Lotte Air Baked Snacks.
7. Calvin Klein

In the past year, Seulgi who is the Volkswagen ambassador, Face of Coco cola, Converse Korea Ambassador and the Face of L’Occitane, Rosé who's the face of Perfect World mobile game and the global ambassador for Yves Saint Laurent, Irene who's currently the Korean ambassador for Prada and Clinique and last but not least Miss Korea Jisoo, the muse, and ambassador of the luxury brands Dior and Cartier are also noteworthy names in the cf game!