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Chicken brand under fire for using TWICE's lyrics on G-Friend's advertisement

By beansss   Thursday, May 5, 2016   70,376   6,893   195



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A recent ad by chicken brand 'Hosigi Chicken' is under fire for scorning girl group G-Friend's name. 

SEE ALSO: G-Friend to go to a 1000-day celebrating trip to Adriatic Sea

The brand, for which G-Friend are the current endorsement models for, recently uploaded a new advertisement image of member Yuju phoning in an order for some chicken, with the caption, "Sorry about not answering your call. I was busy ordering Hosigi sha sha sha." 

Seeing the post, Netizens immediately noted that the caption above Yuju's head refers to the currently trending phrase taken from TWICE's "Cheer Up". The original lyrics from TWICE's song goes, "Sorry I didn't answer your call earlier. I was meeting up with friends shy shy shy." 

While the phrase, which recently garnered quite the attention for Sana's adorable pronunciation of the word "shy", has shown popularity among netizens, they still felt it was inappropriate to reference a competing girl group's trending phrase for an ad featuring G-Friend. They commented, "The marketing team must have lost their minds""Gamaro Chicken just earned a point", "They just stole the lyrics from TWICE", and more. 

It's true that TWICE are currently endorsement models for rivaling chicken brand 'Gamaro Chicken'. The post by 'Hosigi Chicken' has since been taken down from their SNS account, following the recent controversy.

Do you think the chicken brand went overboard by mixing up G-Friend and TWICE? 

  1. G-Friend (Girlfriend)
  2. TWICE

Laylay_99 Friday, May 6, 2016

both groups slay me wasn't Gfriend's fault.

Okcatswife Thursday, May 5, 2016

Let's hope they won't cancel the ad and replace Sana because that would be really disrespectful.....

nluvmiya Thursday, May 5, 2016

Looks like gshit want to to steal twice popularity? NO

Kpoplife123 nluvmiya Thursday, May 5, 2016

wtf gfriend didn't have control over anything. they just took pictures for the cf. the company that hired gfriend put the subtitles there

pkmy1996 nluvmiya Thursday, May 5, 2016

it ain't gfriend's fault either lol

thatprettybrit Thursday, May 5, 2016

The disrespect.

ROXX25 Thursday, May 5, 2016

I love both groups

Sheren_23 Thursday, May 5, 2016

Lol the Sana impact tho. I did feel bad when I saw that though because it's weird for GF to be the models but using another groups lyrics because it's trendy is really in poor taste and since Twice is in contract with Gamaro their is some business conflicts to consider. I don't think GFriend themselves are hurt by it all (I mean they're still getting paid) but I must be an awkward situation.

seulgipringles Thursday, May 5, 2016

they stole TWICE's lyrics!! But I don't blame GFRIEND.

Kpoplife123 seulgipringles Thursday, May 5, 2016

it's the company that stole twice's lyrics. gfriend just took pictures for the cf but the company put in the subtitles after

PopMaster Kpoplife123 Sunday, May 8, 2016

It's not the company that stole the lyrics It's the Hosigi Twitter Admin that stole it.

seulgipringles Kpoplife123 Monday, May 16, 2016

oh sorry my bad :)

wonderboy47 Thursday, May 5, 2016

Well obviously this chicken brand wants Twice more. They just slapped G-Friend in the face by doing this. They could also get sued for using Twice to promote their brand without paying them anything. Why did they think they would get away with this? lol

hoe4junhoeikonic Thursday, May 5, 2016

Dayum, ouchhh for Gfriend.

atlkpopfan Thursday, May 5, 2016

I think it was insulting to G-friend and inconsiderate of twice.  G-friend has their own popular songs that the company could have take a phrase from so using a competing girl groups phrase isn't necessary and gives attention to the other group instead of the one promoting your brand.  Twice is just now trying to cement a fandom so having another competing girl group member use something you're trending for takes the attention away from your group.  So, the company was in the wrong in all aspects.

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