SEE ALSO: G-Friend to go to a 1000-day celebrating trip to Adriatic Sea
The brand, for which G-Friend are the current endorsement models for, recently uploaded a new advertisement image of member Yuju phoning in an order for some chicken, with the caption, "Sorry about not answering your call. I was busy ordering Hosigi sha sha sha."
Seeing the post, Netizens immediately noted that the caption above Yuju's head refers to the currently trending phrase taken from TWICE's "Cheer Up". The original lyrics from TWICE's song goes, "Sorry I didn't answer your call earlier. I was meeting up with friends shy shy shy."
While the phrase, which recently garnered quite the attention for Sana's adorable pronunciation of the word "shy", has shown popularity among netizens, they still felt it was inappropriate to reference a competing girl group's trending phrase for an ad featuring G-Friend. They commented, "The marketing team must have lost their minds", "Gamaro Chicken just earned a point", "They just stole the lyrics from TWICE", and more.
It's true that TWICE are currently endorsement models for rivaling chicken brand 'Gamaro Chicken'. The post by 'Hosigi Chicken' has since been taken down from their SNS account, following the recent controversy.
Do you think the chicken brand went overboard by mixing up G-Friend and TWICE?
Laylay_99 • Friday, May 6, 2016
both groups slay me though.....it wasn't Gfriend's fault.
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Okcatswife • Thursday, May 5, 2016
Let's hope they won't cancel the ad and replace Sana because that would be really disrespectful.....
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nluvmiya • Thursday, May 5, 2016
Looks like gshit want to to steal twice popularity? NO
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thatprettybrit • Thursday, May 5, 2016
The disrespect.
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ROXX25 • Thursday, May 5, 2016
I love both groups
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Sheren_23 • Thursday, May 5, 2016
Lol the Sana impact tho. I did feel bad when I saw that though because it's weird for GF to be the models but using another groups lyrics because it's trendy is really in poor taste and since Twice is in contract with Gamaro their is some business conflicts to consider. I don't think GFriend themselves are hurt by it all (I mean they're still getting paid) but I must be an awkward situation.
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seulgipringles • Thursday, May 5, 2016
they stole TWICE's lyrics!! But I don't blame GFRIEND.
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wonderboy47 • Thursday, May 5, 2016
Well obviously this chicken brand wants Twice more. They just slapped G-Friend in the face by doing this. They could also get sued for using Twice to promote their brand without paying them anything. Why did they think they would get away with this? lol
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hoe4junhoeikonic • Thursday, May 5, 2016
Dayum, ouchhh for Gfriend.
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atlkpopfan • Thursday, May 5, 2016
I think it was insulting to G-friend and inconsiderate of twice. G-friend has their own popular songs that the company could have take a phrase from so using a competing girl groups phrase isn't necessary and gives attention to the other group instead of the one promoting your brand. Twice is just now trying to cement a fandom so having another competing girl group member use something you're trending for takes the attention away from your group. So, the company was in the wrong in all aspects.
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