Posted by 17 pts Monday, January 10, 2011

SM Entertainment announces plans for Intel and SNSD partnership


Following the press report released yesterday, SM Entertainment has followed up with an official announcement regardingSNSD being the endorsement models forIntel Asia. On January 10th, representatives of SM Entertainment revealed, "Starting from the 10th, SNSD and Intel will be starting a variety of campaigns for Asian consumers. Intel's new product, the 'Second Generation Intel Core Processor Family,' will feature SNSD's urban and impressive visuals to help market the product's characteristics." SNSD will be joining Intel in marketing the product not only in Korea, but all over Asia as well. Consumers will be able see SNSD through new music, 2D and 3D music videos, internet sites, photos, and PC store displays. The music video produced by Intel and SNSD will be released on January 17th. SNSD stated, "The music to be released is an easy-going track that anyone can follow along with. The music video will be very 'SNSD' in style. The music production with Intel was very fun. We even sang the famous Intel sound, 'Bong!', ourselves." Although SNSD recorded the sound logo for Intel, whether or not it will be used is still in discussion. Intel Korea's Han In Su commented, "It is true that SNSD recorded the sound logo, but from a marketing standpoint, we're still deciding whether to use it as a marketing tool, or insert it in actual advertisements." CEO Kim Young Min of SM Entertainment further commented, "We're glad to be able to work with such an internationally known brand. We're looking forward to presenting Asian fans with SNSD's new music and music videos." Intel Korea's Lee Hee Sung concluded, "Our consumer campaign for our second generation Intel Core product will feature SNSD's cute and modern visuals. We're introducing our products in a variety of fun and exciting ways for our consumers." SNSD and Intel's new music video will be released on January 17th, followed by the song on the 18th at the Intel production conference. Source + Photos: Star News via Daum

  1. SNSD
  2. INTEL
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