RIIZE illuminated the Empire State Building in a vibrant orange hue, marking a symbolic moment ahead of their first world tour, 'RIIZING LOUD,' in North America.
The group attended the lighting ceremony in New York prior to their local concert, expressing both pride and gratitude for the milestone.
“We’ve been working hard to rise higher, just like our name suggests,” RIIZE shared. “Our team’s signature color also evokes the image of a sunrise.”
Reflecting on the event’s meaning, they added, “The Empire State Building represents hope and inspiration. Being here feels like our dreams are coming into clearer focus.”
Emphasizing the healing power of music as K-pop artists, RIIZE said, “We’ll continue to deliver meaningful messages through our music.”
The lighting ceremony was held in partnership with Amazon Music, and RIIZE made a donation under their name to 'Musicians On Call,' a nonprofit organization that brings live and recorded music to patients in healthcare facilities adding further significance to the event.
RIIZE will kick off their 'RIIZING LOUD' North American tour on October 31 at the Rosemont Theatre in Illinois.
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