Another day, another controversy. But this time, fans aren’t directing their anger at an idol or a group; instead, the frustration is aimed at members of the fandom itself.
In light of their recent comeback, NCT Wish opened a pop-up store featuring vending machines filled with exclusive merchandise. Fans had lined up since early morning, waiting long hours just for the chance to grab something special. Anticipation was high, but things quickly took a turn for the worse when two fans managed to clear out the entire machine within minutes.
Since then, clips of the incident have circulated widely online, with countless comments expressing frustration over how poorly the situation was handled. Many pointed out the lack of staff presence to regulate the chaos, which left the majority of waiting fans empty-handed and upset.
This controversy highlights a larger issue that’s become more noticeable as K-pop continues to rise in global popularity: Should there be limits on how much merchandise one person can buy?
Because let’s be honest, it isn’t fair for fans who have been waiting in line for hours to walk away with nothing. Setting a reasonable purchase limit would help level the playing field, ensuring that more fans have at least some chance of securing an item they’ve been waiting for.
The frustration also stems from the fact that many of the people who snatch up massive amounts of merch often do it with one goal in mind: reselling at outrageous prices. This practice doesn’t just hurt genuine fans; it also reflects poorly on the fandom and disrespects the idols who work hard to create those moments for their supporters.
From a business perspective, limited stock can increase demand and hype. But that effect only works when fans actually have a fair chance at purchasing. When just a few people hoard everything, it creates resentment rather than excitement.
So, should merchandise purchases be capped? While not everyone would walk away satisfied, it’s a better compromise than allowing only two people to wipe out the entire supply. At the end of the day, fans are the ones keeping the industry alive, and fairness should be part of the experience too.
SEE ALSO: NCT WISH’s Jaehee earns praise as rising ‘vocalist to trust and listen to’
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