IVE, often called the “MZ Generation’s style icon,” has given fans a striking preview of their upcoming comeback with the release of a ‘SECRET’ concept poster.
On August 13, Starship Entertainment shared the poster via IVE’s official social media channels, revealing the concept for their fourth mini-album, 'IVE SECRET.'
Instead of the traditional Cupid figure, the poster features an ‘Evil Cupid,’ a self-serving archer aiming arrows not to connect others, but to define their own path and future. This imagery captures IVE’s signature message of independence and self-determination with bold intensity.
Adding an interactive twist, the design hides six sharp details such as horns, arrows, arrowheads, and tail tips. These symbolize the six members and invite fans to spot each one.
The poster is the result of a collaboration with street artist Doezny, who is known for delivering socially conscious messages through various forms of urban art. Doezny has previously worked with global brands and created the character ‘Ronald’. His distinctive style is evident in this latest work, generating enthusiastic reactions from fans worldwide.
Following moving posters, trailer videos, and teaser photos, IVE continues to build anticipation for the ‘Evil Cupid’ concept. The group introduces an ambitious narrative that challenges fixed images and presents a layered new worldview. All eyes are now on their upcoming release, 'IVE SECRET,' and its title track “XOXZ”, set to drop on August 25.
IVE’s fourth mini-album 'IVE SECRET' and title track “XOXZ” will be released on August 25 at 6 PM KST on all major music platforms.
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