The music and gaming industries have always had a close relationship with thousands of collaborations in between, but when one of the biggest video game companies teams up with one of the biggest artists of the moment, the news becomes a trending topic on social media in a matter of seconds. That's what happened on July 1 when Sony PlayStation surprised millions of fans and netizens with a surprise partnership with Thai superstar and global K-pop icon Lisa of BLACKPINK.
In the one-minute commercial, Lisa is seen playing a variety of popular PS5 titles, including the award-winning Astro Bot, Tekken 8, Helldivers 2, and Bungie's upcoming extraction shooter, Marathon. Additionally, the Thai superstar interacts with the DualSense controller, immersing herself fully in the world of PlayStation.
K-Pop and gaming fans were wowed not only by the quality of the new campaign but also by Lisa's undeniable and powerful presence, along with her natural charisma and comfort in front of the camera.
With this unexpected partnership, PlayStation once again demonstrates its commitment to connecting with new audiences and crossing boundaries between creative industries. While the details of the collaboration are still a secret, it's hard not to get excited about what they're cooking up. Whether you're a fan of Blackpink, video games, or both, this collaboration marks a significant milestone in the way entertainment is intertwined.
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