37

45

News

HYBE Labels Japan rebrands to YX Labels

AKP STAFF
Posted by Susan-Han Thursday, February 13, 2025 9,438

HYBE Labels Japan has rebranded to YX Labels, the agency confirmed on February 14 KST. 

The new name conveys the agency's endeavors to establish a new "axis" in the Japanese popular music industry. The "Y" stands for "You" and "Youth", while the "X" stands for "eXtreme" and "eXcellence". 

The agency's rebranding comes as a part of HYBE's 'HYBE 2.0' strategy, aimed at simultaneously enhancing and localizing its multi-label system. 

SEE ALSO: ILLIT claims victory with "Not Cute Anymore" + Stunning performance on January 17th’s 'Show! Music Core'!


  1. misc.
9,438 Share 45% Upvoted

allkpop in your Inbox

THE TOP 10 STORIES DELIVERED DAILY
Apink, Bomi, Sohyun
Apink’s Bomi shares honest thoughts on love ahead of marriage to Rado after 9 years
12 hours ago      10,691
Dynamic Duo, Gaeko
Dynamic Duo’s Gaeko and Kim Sumi announce divorce after 14 years of marriage
2 days ago      18,571
4minute, Gayoon
Former 4minute member Heo Gayoon opens up about losing her brother and starting over in Bali
3 days ago      24,218
GOT7, (Jay B) JB
GOT7's Jay B confirms contract termination with Mauve Company
2 days ago      11,863
misc.
Adopted daughter's letter leaves Jin Tae Hyun in tears after couple gives up second child plans
2 days ago      20,100
NEWBEAT
NEWBEAT to hold first solo concert 'Drop the NEWBEAT'
59 minutes ago      426
CORTIS
CORTIS nets global partnership as 'Friends of the NBA'
2 hours ago      1,226
BLACKPINK, Rosé
BLACKPINK's Rosé showcases her dazzling beauty on the cover of Elle Korea
2 hours ago      1,376
XG
XG unveils captivating new teaser photos for 'HYPNOTIZE'
3 hours ago      2,014
S.E.S, Shoo
S.E.S’s Shoo reveals she wants to reconcile with her husband, after two months of not speaking to each other
4 hours ago      2,965
Hearts2Hearts
Hearts2Hearts is spotted at the airport with new hair colors ahead of comeback, sparking interest
5 hours ago      2,904
ONEUS
ONEUS drops bold new group photos for 'GRENADE'
4 hours ago      1,362
CORTIS
CORTIS nets global partnership as 'Friends of the NBA'
2 hours ago      1,226
VIXX, Hyuk
VIXX's Hyuk completes his military service + returns for full group activities
9 hours ago      1,999
XG
XG unveils captivating new teaser photos for 'HYPNOTIZE'
3 hours ago      2,014
New Message

SEND