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HYBE Labels Japan rebrands to YX Labels

AKP STAFF
Posted by Susan-Han Thursday, February 13, 2025 8,965

HYBE Labels Japan has rebranded to YX Labels, the agency confirmed on February 14 KST. 

The new name conveys the agency's endeavors to establish a new "axis" in the Japanese popular music industry. The "Y" stands for "You" and "Youth", while the "X" stands for "eXtreme" and "eXcellence". 

The agency's rebranding comes as a part of HYBE's 'HYBE 2.0' strategy, aimed at simultaneously enhancing and localizing its multi-label system. 

SEE ALSO: Top 11 contestants of the SBS vocal competition program 'The Ballad of Us' sign on with SM C&C


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