37

45

News

HYBE Labels Japan rebrands to YX Labels

AKP STAFF
Posted by Susan-Han Thursday, February 13, 2025 7,261

HYBE Labels Japan has rebranded to YX Labels, the agency confirmed on February 14 KST. 

The new name conveys the agency's endeavors to establish a new "axis" in the Japanese popular music industry. The "Y" stands for "You" and "Youth", while the "X" stands for "eXtreme" and "eXcellence". 

The agency's rebranding comes as a part of HYBE's 'HYBE 2.0' strategy, aimed at simultaneously enhancing and localizing its multi-label system. 

SEE ALSO: Shim Eun Woo speaks out after being cleared of bullying allegations: “I hope I get another chance”


  1. misc.
7,261 Share 45% Upvoted

allkpop in your Inbox

THE TOP 10 STORIES DELIVERED DAILY
BLACKPINK
misc.
Yonghwa
Minah, On Joo Wan
BTS, V
V
BLACKPINK
ATEEZ
Yoochun
misc.
BTS, V
BLACKPINK, Jennie, Jisoo, Rosé, Lisa
BLACKPINK
misc.
IU, NewJeans
New Message

SEND