37

45

News

HYBE Labels Japan rebrands to YX Labels

AKP STAFF
Posted by Susan-Han Thursday, February 13, 2025 9,438

HYBE Labels Japan has rebranded to YX Labels, the agency confirmed on February 14 KST. 

The new name conveys the agency's endeavors to establish a new "axis" in the Japanese popular music industry. The "Y" stands for "You" and "Youth", while the "X" stands for "eXtreme" and "eXcellence". 

The agency's rebranding comes as a part of HYBE's 'HYBE 2.0' strategy, aimed at simultaneously enhancing and localizing its multi-label system. 

SEE ALSO: ILLIT claims victory with "Not Cute Anymore" + Stunning performance on January 17th’s 'Show! Music Core'!


  1. misc.
9,438 Share 45% Upvoted

allkpop in your Inbox

THE TOP 10 STORIES DELIVERED DAILY
Apink, Bomi, Sohyun
Apink’s Bomi shares honest thoughts on love ahead of marriage to Rado after 9 years
4 hours ago      5,747
misc.
Adopted daughter's letter leaves Jin Tae Hyun in tears after couple gives up second child plans
2 days ago      19,338
4minute, Gayoon
Former 4minute member Heo Gayoon opens up about losing her brother and starting over in Bali
2 days ago      23,443
Dynamic Duo, Gaeko
Dynamic Duo’s Gaeko and Kim Sumi announce divorce after 14 years of marriage
1 day ago      17,562
Han So Hee, Ji Chang Wook, Lee Min Ho, Song Hye Kyo, Song Joong Ki
Fighting & Flirting: 6 K-Dramas That Perfectly Balanced Romance and Action
3 days ago      21,420
BLACKPINK, Jennie
BLACKPINK's Jennie faces backlash for her clubbing birthday celebration "So dangerous and ignorant"
11 minutes ago      869
VIXX, Hyuk
VIXX's Hyuk completes his military service + returns for full group activities
1 hour ago      848
Hearts2Hearts
Hearts2Hearts announces February comeback
2 hours ago      1,364
EXO
EXO drops "Crown" MV teaser ahead of 'REVERXE' album release
3 hours ago      1,915
ONEUS
ONEUS showcases intense charisma in "Grenade" second MV teaser
4 hours ago      1,075
Hearts2Hearts
Hearts2Hearts announces February comeback
2 hours ago      1,364
misc.
ILLIT claims victory with "Not Cute Anymore" + Stunning performance on January 17th’s 'Show! Music Core'!
7 hours ago      2,450
Apink, Bomi, Sohyun
Apink’s Bomi shares honest thoughts on love ahead of marriage to Rado after 9 years
4 hours ago      5,747
EXO
EXO drops "Crown" MV teaser ahead of 'REVERXE' album release
3 hours ago      1,915
Choi Jin Hyuk, Hong Jong Hyun, Oh Yeon Seo, SISTAR, Dasom
SISTAR’s Dasom brings bright energy to Channel A rom-com ‘Positively Yours’
8 hours ago      2,536
New Message

SEND