LE SSERAFIM Shines in new Spotify RADAR Feature with a nod to FC Barcelona

K-pop sensation LE SSERAFIM has joined forces with Spotify RADAR for a promotional feature that has captured attention on a global scale from South Korea to North America to Europe. In a photo shoot, the members adorned custom-made FC Barcelona jerseys, a move that not only showcased their unity as a group but also resonated deeply with soccer and K-pop enthusiasts around the world.

Each jersey was personalized to spotlight the individual members, bearing their names distinctly on the back, further establishing the unique identity of each member while maintaining a harmonious group aesthetic. The renowned soccer club reciprocated the affection through their official Twitter platform, expressing approval and support with an enthusiastic "Nice kits!" paired with a captivating image of the LE SSERAFIM members in their custom jerseys. The FC Barcelona Twitter account made sure to greet LE SSERAFIM with a warm "안녕하세요" (Ahnyeonghasaeyo), which translates to "Hello" in English, highlighting their commitment to connecting with fans globally.

However, the collaboration extended beyond just the striking photoshoot. The heart of New York City, Times Square, became the canvas for LE SSERAFIM's Spotify RADAR ad, amplifying their presence on one of the most iconic advertising platforms in the world. A few weeks ago, the official LE SSERAFIM Twitter account shared a glimpse of this ad, showcasing the group as they graced a prominent billboard in the heart of Times Square, a testament to their rising global presence and the massive milestone achieved in their promising career.

This partnership with Spotify RADAR, a program known for spotlighting emerging artists across various genres, echoes LE SSERAFIM's rapid ascent in the music industry, highlighting their potential to become the next big name in the K-pop landscape.

As the K-pop group continues to make waves in the industry, fans can eagerly anticipate more collaborations and features in the future.