47

71

News
Posted by Susan-Han 11 days ago

SM Entertainment announces the launch of its new global mobile fan community 'KWANGYA CLUB'

AKP STAFF

SM Entertainment will be launching its newest mobile fan community, 'KWANGYA CLUB'. 

A fan community centered around official fan club services, 'KWANGYA CLUB' is expected to launch its beta version in July for approximately 2 months, before its full launch in September. The community will offer services for fans of SM Entertainment artists like Kangta, BoA, TVXQ, Super Junior, Girls' Generation, SHINee, EXO, Red Velvet, NCT 127, NCT Dream, WayV, aespa, and more, and features a free 'BASIC' membership, as well as a paid annual membership, or 'ACE' membership. 

Beginning on June 23, SM Entertainment will launch 'ACE' membership recruitments for NCT Dream and aespa ahead of the community service's beta run. 'KWANGYA CLUB' is expected to offer various fan club services to fans both in Korea and abroad, with special content and perks for 'ACE' members. 

Meanwhile, SM Entertainment also intends on launching a series of KWANGYA brand content throughout 2022, including the 'MUSIC NATION SMTOWN META-PASSPORT' digital membership service, culture experience space exhibitions 'KWANGYA@SEOUL' and 'KWANGYA@LA', plus more.  

  1. aespa
  2. BoA
  3. EXO
  4. Girls' Generation
  5. Kangta
  6. NCT
  7. WayV
  8. NCT 127
  9. NCT Dream
  10. Red Velvet
  11. SHINee
  12. Super Junior
  13. TVXQ
33 10,983 Share 40% Upvoted
 
calmdownfolks
calmdownfolks163 pts 11 days ago 7
11 days ago

I don't mind the Kwangya concept or even the fan memberships. I just wish SM stopped forcing it into the music 😩 Let the artists release their music without the marketing venture please

17 (+18 / -1)
Share

7 more replies

 
ibelieveinsal
ibelieveinsal422 pts 11 days ago 1
11 days ago
I wish SM would stop pushing Kwangya on older groups like TVXQ and Super Junior, they themselves don't even like it or even understand it. Us older fans just want their idols to release music and interact freely, without Kwangya impeding on everything our idols do, it's off putting for me.

12 (+12 / -0)
Share

1 more reply

SHOW ALL COMMENTS

allkpop in your Inbox

THE TOP 10 STORIES DELIVERED DAILY
New Message

SEND