The Korea Institute of Corporate Reputation has released brand value rankings of K-Pop groups, for the month of May!
According to the Korea Institute of Corporate Reputation's big data analysis for May, BTS ranks first for group brand value, closely followed by Brave Girls ranking second, and BLACKPINK ranking third.
BTS ranks first with a brand value index of 12,309,892, a 2.8% slide from their index in February.
Charting second, this is Brave Girls’ first time entering the brand value index chart, garnering an index of 4,894,908.
In third place is BLACKPINK with 3,447,439, a huge 64.10% slide from their index in February.
The big data analysis showed terms that were most commonly linked with BTS were “Breakthrough, Record, and Announce.” On the other hand, the keyword analysis of the group see “Butter, Billboard, and ARMY” as the most commonly searched term.
Check out the institute’s full data analysis below!