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Posted by KayRosa AKP STAFF 22 days ago

Is K-Pop losing its original characteristics? Conflicts rise over the growing number of English songs

AKP STAFF

Is K-Pop losing its core characteristics as a genre of 'Korean music'?


As of late, media outlets have been reporting enormously on the dilemma regarding the growth of English songs in K-Pop. Following BTS's historical feat as the first Korean singer to top Billboards' 'Hot 100', certain netizens have begun to seriously ponder whether the phenomenon is something to be feared. While the dream of 'world domination' has been applicable to every generation in K-Pop, recent moves by Korean labels have been regarded as "rather strategic". 

In addition to BTS, other K-Pop artists such as BLACKPINK, MONSTA X, and SuperM have all taken measures to tackle the American market with Anglophone songs. Apart from the lyrics, releasing a song at a time convenient for the United States and focusing on radio-friendly sounds over powerful choreography have also become new tactics. 

Although international collaborations such as BLACKPINK x Selena Gomez's "Ice Cream", and SuperM's English-heavy songs such as "100" may garner attention, some netizens, including fervent K-Pop fans, are wondering if artists are straying away from the traditional values of what makes a K-Pop song K-Pop.

Domestic fans in Korea have especially voiced their concerns over their own marginalization, as companies have started to direct their attention to global fans. Some comments include, "K-Pop's attractive qualities are losing its purity", "I miss the choreography from the old days", "Isn't the word K-Pop itself supposed to reflect Korea's unique lyrics and Korean characteristics?".

Meanwhile, proponents of the globalization of Korean songs have commented that such views are reactionary to the developments that entertainers have wanted for generations. Since the days of Wonder Girl's "Nobody", BoA's "Eat You Up", CL's "Lifted", and even Psy's eccentric "Gangnam Style", Korean fans and international audiences alike have not particularly problematized the issue of English lyrics and Hollywood-friendly marketing tactics. 

Some media experts believe that it is the "unforeseen growth of fandoms" such as BTS ARMYs that have led to a need for songs with a broader cultural spectrum, albeit it was the Korean lyrics that initially caught people's attention.


What do you think of this rising dispute? What do you think makes K-Pop truly K-Pop?

  1. BLACKPINK
  2. BoA
  3. BTS
  4. MONSTA X
  5. Psy
  6. SuperM
  7. Wonder Girls
  8. CL
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gookr2,651 pts 22 days ago 20
22 days ago

okay these artists are literally releasing like one english song compared to the 272391209 korean songs they have released. there is no issue. stop trying to create drama just so u get more views on these stupid type of articles

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killthislove002,402 pts 22 days ago 10
22 days ago

This article doesn't have the comments that were in response to this, which were positive towards English songs, especially Dynamite. Here is one of them:

. [+2,106, -47] Then what is the article proposing? That we stay stuck in our pond without making any advancements? BTS has worked hard all on their own to achieve all of this and yet our industry is trying to poke holes in their success when they never helped with anything to begin with. As BTS continues to grow, I'm sure there will come a day where American radios will play their Korean songs, but we're still in the process of getting there, so why not show them some support? Why let this end up like J-Pop where it's only listened to and enjoyed by J-Pop fans? Will BTS only receive praise if they stay obediently stuck in their ponds?

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