French-inspired high-end streetwear brand Drôle de Monsieur, managed in Korea by Kolon FnC, officially opened its first store in Korea — and in Asia — on August 7 at The Hyundai Seoul in Yeouido.
To mark the occasion, singer-songwriter Code Kunst visited the store on August 14. Dressed in a denim jacket and pants, he perfected a chic denim look that matched the brand’s stylish yet effortless aesthetic.
Known for its slogan “NOT FROM PARIS MADAME,” Drôle de Monsieur has built a reputation for mixing French sophistication with contemporary street culture. At the Seoul store, fans can shop the label’s signature items, such as the La Chemise Monogramme (monogram shirt), the Le Tshirt Slogan Tresses featuring the slogan embroidery, and the Le Jean Baggy Brut denim pants with detailed embroidery on the back pocket.
Founded in 2014 in Dijon, France, by Maxime Schwab and Dany Dos Santos, Drôle de Monsieur has become a favorite among fashion enthusiasts for its instinctive styling and unique cultural references. With the Seoul opening, the brand has officially begun its expansion into the Asian market.
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