Band DAY6 has been selected as the new model for a popular RTD coffee brand.
The collaboration idea came from the lyrics of “Freaky Monday”—a track released in July in partnership with beatbox group Beatpella House—which includes the line, “From Monday to Sunday, spend the whole day together with acappella.”
Since DAY6’s group name itself signifies “being together six days of the week,” the brand explained that this message aligned well with its vision of blending naturally into consumers’ everyday lives.
Alongside the announcement, the brand also unveiled a new CM song campaign. The CM track is a rearranged version of the previously released collaboration single “Freaky Monday (Acappella Ver.),” highlighting DAY6’s refreshing tone and powerful vocals.
The campaign video shows DAY6 members spending time with the brand over the course of six days, visually expressing the CM’s message of “being together every day.” The advertisement is available on Binggrae’s official YouTube channel, as well as across its social media platforms.
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