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Posted by jennywill AKP STAFF Tuesday, October 31, 2017

BTS reveal what the 'Love Myself' project is

(Bangtan Boys) BTS
Remember BTS's 'Love Myself' project that everyone wondered about?

BTS has finally revealed what the project is. The project is actually a collaboration with UNICEF, and is aimedto "stage campaigns against violencetoward children and teens around the world,with the hope of making the world a better place through music."

Over the next two years, BTS will be working with UNICEF in the following ways: donations worthKRW 500 millionfromBig Hit Entertainment and the seven BTS members, donations of 3% of the incomefrom the sales of physicalalbums of the Love Yourself series, donations of 100% of the incomefrom the sales ofofficial goods for the LOVE MYSELF campaign, and donationsat the donation desks installed byUNICEF. Fans can also use the hashtag #ENDviolence to help.

You can read more about it here.

  1. (Bangtan Boys) BTS
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