Block B's Zico is the new face of beer brand 'Cass'!
The idol star landed the modeling gig thanks to his youthful, cool vibe that suits the alcoholic beverage perfectly. His hip-hop swag also matches well with the concept phrase 'Respect Me', which promotes young adults to confidently take charge of their lives.
SEE ALSO: Zico joins legendary Japanese duo m-flo for new single 'EKO EKO'
Check out the inspiring advertisement for 'Cass' with Zico below.
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