Popular South Korean skin care / cosmetics retailer The Face Shop recently picked up rookie boy group EXO-K as endorsement models.

On June 27th, The Face Shop's official website was updated with numerous photos of the EXO-K members endorsing the Face Shop's Chia Seed skin care cream. They're also holding two contests where winners can win a Canon 600D DSLR camera, Face Shop merchandise, and 50 autographed EXO-K CD's.

Check out the photos below.

[gallery]

Images: Chia-Seed.co.kr
[Thanks to everyone who sent this in.]