Korea loves spice, but can it handle the fire? Introducing the 'Fire Noodle Challenge' that has taken the country by storm as Koreans challenge each other to eat 'Booldalkbokkeummyun' or 'Fire Noodles' as quickly as possible.

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Oh man, just look at how red those noodles are! My tongue is already recoiling in fear.

Here are some brave souls who took the challenge. Some have even gone so far as to add their own crazy twists.

These kids try the 5 minute "Fire Noodle Challenge"

These guys do a 'Fire Noodle' race

That gag though.

This guy eats 5 packets of 'Fire Noodles' for the mukbang

How.

This guy makes his 'Fire Noodles' even SPICIER

'Fire Noodles' + chili peppers + chili powder = death to your mouth.

Americans attempt the "Fire Noodle Challenge"

They finish, but not without a few tears.

London "Fire Noodle Challenge"

The fire. It is spreading.�

British vs. American vs. Korean ultimate 'Fire Noodle' battle

The real winner of course is the 'Fire Noodle' brand making bank.