Jeon So Mi’s beauty brand GLYF issued an official apology after facing backlash for using a logo resembling that of the Korean Red Cross without authorization.
On November 6, GLYF released a statement through its official social media channels, acknowledging the mistake:“In the process of visually expressing our special PR kit, ‘Emotional First Aid Kit’, designed to promote the launch of our new Hugh Spread Stick, we made an error by including elements that could be perceived as similar to the emblem of the Korean Red Cross.”
The company continued, “We deeply apologize for creating and distributing this design without fully recognizing the historical, humanitarian, and legal significance of the Red Cross symbol.”
GLYF announced that it has immediately halted all promotional content containing the problematic design and is recalling and redesigning the distributed PR kit packages. The brand also stated that it plans to strengthen internal guidelines regarding the use of protected symbols for both the brand and design teams.
The statement concluded with a note of reflection: “We sincerely regret this incident and will strive to move forward as a more thoughtful and responsible brand.”
Earlier, GLYF came under fire when its special PR kit, featuring a Red Cross-like emblem, sparked controversy online. The Red Cross emblem and name are strictly protected under law, and commercial use outside of humanitarian or medical purposes is prohibited. Unauthorized use can lead to up to seven years of imprisonment or fines of up to 100 million KRW (about 69,080 USD) for trademark infringement.
GLYF, co-created and creatively directed by singer Jeon So Mi, has gained attention for its bold concepts and distinctive emotional aesthetics within the beauty industry.
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