BLACKPINK's Lisa has caused a stir with a recent post on her social media and might create another character craze.
On October 23, Lisa shared photos from her performance in Kaohsiung, Taiwan, on Instagram and captioned, "Kick-off in Asia with Kaohsiung Blinks." In the photos, Lisa showed off her new phone case adorned with a popular character in South Korea. Lisa was seen holding her phone with the Heartsping phone grip in a mirror selfie photo.
Following the post, SAMG Entertainment's stock price surged.
According to Naver Pay Securities, as of 2:59 PM on October 24, SAMG Entertainment was trading at 61,600 KRW (approx. 42.82 USD), up 18.92% from the previous closing price of 51,800 KRW (approx. 36.01 USD). Earlier that morning, the stock even reached 64,900 (approx. 45.12 USD), marking a 25.29% increase at one point.
The jump reflects expectations that Lisa's influence will boost Heartsping's global recognition, with Lisa having over 100 million followers on Instagram.
Meanwhile, Heartsping is a character from SAMG Entertainment's animated series 'Catch! Teenieping.' Known for being warm and caring toward friends, the character has recently gained popularity across all age groups thanks to its cute image and association with the keyword “love.”
This isn’t Lisa’s first impact on character merchandise: when she previously shared a photo of the Chinese Pop Mart character Labubu keyring on Instagram, the resale price of that character skyrocketed to 30 times its original value.
Lisa’s post is expected to further fuel the global merchandise craze for Heartsping.
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