To celebrate BTS Jimin’s birthday, his Chinese fans lit up the city of Shenzhen with a spectacular series of ad campaigns, showcasing their unwavering love and dedication.
The fanbase JIMINBAR_CHINA organized an eye-catching video advertisement support event in Shenzhen, China, on October 13, Jimin’s birthday.
A highlight of the event took place at the International Financial Center (IFC), a landmark in Futian District, one of Shenzhen’s nine main districts. From 9:45 PM to 10:00 PM, a massive 118-meter digital screen displayed a birthday tribute video, illuminating the night with vibrant visuals celebrating Jimin’s 30th birthday.
In addition, screen ads were run in seven key commercial locations across Futian and Nanshan Districts, including International Exchange Square, one of the city’s busiest pedestrian walkways with over 200,000 daily visitors. The ads were broadcast on October 13, playing 15-second clips up to 60 times per hour throughout the day.
Regarding the choice of locations, JIMINBAR_CHINA explained that Futian District was selected due to its heavy foot traffic and high vehicle circulation, maximizing the reach and promotional impact of the birthday celebration.
This is far from the fanbase’s first legendary event. In the past, JIMINBAR_CHINA has organized:
- The first-ever airplane exterior wrap ad for an idol,
- The iconic “Snowing October 13” event in the heart of Gangnam,
- A themed Jimin Park in Myeongdong,
- Ads on the exteriors of 34 buildings in Hangzhou,
- And the first-ever idol ad at Dubai Mall’s giant screen.
These grand-scale projects continue to reflect the unshakable faith, affection, and global influence of Jimin’s fanbase.
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