SBS's 'Taxi Driver 3' continues to raise anticipation for the new season with more character stills. On October 21, SBS rolled out the still cuts of "CEO Jang" Kim Eui Sung.
Set to premiere on November 21, SBS's new Friday-Saturday drama 'Taxi Driver 3' is a series adaptation of the popular webtoon of the same name. The story follows the secretive taxi company 'Rainbow Taxi Company' and its driver, Kim Do Gi, who carries out private revenge on behalf of victims who have been wronged.
Over the years, the 'Taxi Driver' series has consistently been a ratings powerhouse. Since 2023, it has ranked fifth in viewership across all domestic terrestrial and cable dramas, with Season 2 achieving a 21% rating. Season 1's highest rating was 16%. Additionally, last year the series earned the Best Drama Series award at the 28th Asian Television Awards (ATA), one of Asia’s most prestigious media honors.
Returning from previous seasons, the full 'Rainbow Five' cast - Lee Jae Hoon (as Kim Do Gi), Kim Eui Sung (as CEO Jang), Pyo Ye Jin (as Go Eun), Jang Hyuk Jin (as Chief Choi), and Bae Yoo Ram (as Assistant Park) - promises a complete comeback, heightening anticipation among fans.
Ahead of the new season's premiere, SBS released the first stills of Kim Eui Sung's return as CEO Jang. He plays a dual role as the head of the Bluebird Foundation, which supports victims of crime, and CEO of the Rainbow Taxi Company, a vigilante justice group. His character, CEO Jang, operates the behind-the-scenes action as a helper.
CEO Jang has received much love and support, being praised as embodying the ideal adult figure: selflessly considering others, actively participating in fieldwork for revenge missions, and guiding the Rainbow Taxi Company team to perform at their best - establishing himself as a model leader.
The newly released stills capture CEO Jang continuing to protect the Rainbow Taxi Company with unwavering dedication. Once scene shows him washing taxis in the garage on a warm afternoon, highlighting the calm, peaceful atmosphere of the company, despite it secretly serving as a base for private revenge missions.
His gentle smile conveys humanity and warmth, signaling the return of the beloved "exemplary adult" CEO Jang. In another show, he is seen facing a man who appears to be a client, hinting at the beginning of a new wave of missions for the Rainbow Taxi Company, sparking curiosity about the stories that 'Taxi Driver 3' will explore.
The production team shared, "Kim Eui Sung not only brings his character to life but also serves as a pillar of support on set, helping the cast work together in perfect harmony. This has created strong chemistry across the team. In the more spectacular world of Season 3, CEO Jang's powerful presence and the Rainbow Five's exceptional teamwork will surely draw great interest."
Meanwhile, 'Taxi Driver 3' premieres on November 21.
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