XG has been named the new global ambassador for G-SHOCK, Casio’s iconic line of shock-resistant watches.
XG’s innovative approach, establishing their own genre, "X-pop," rather than being categorized within traditional J-pop or K-pop categories, mirrors G-SHOCK’s pioneering spirit. Built on principles of toughness, shock resistance, and distinct design, the brand found synergy with XG’s fearless and boundary-defying artistry, leading to their selection as global ambassadors.
To commemorate the partnership, a special site has been launched featuring exclusive visuals and a promotional video. Centered on the slogan "No Destination," the video presents a bold narrative of moving forward fearlessly into the unknown.
XG members said, "Whenever we see a G-SHOCK, it reminds us of the version of ourselves that chased our dreams and didn’t give up, even when things got tough. It gives us the courage to keep going!!! XG-SHOCK Let’s go!"
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