53

17

News

XG appointed as global ambassador for G-Shock

AKP STAFF
Posted by Sofia-Sayson 10 days ago 2,881

XG has been named the new global ambassador for G-SHOCK, Casio’s iconic line of shock-resistant watches.

XG’s innovative approach, establishing their own genre, "X-pop," rather than being categorized within traditional J-pop or K-pop categories, mirrors G-SHOCK’s pioneering spirit. Built on principles of toughness, shock resistance, and distinct design, the brand found synergy with XG’s fearless and boundary-defying artistry, leading to their selection as global ambassadors.

To commemorate the partnership, a special site has been launched featuring exclusive visuals and a promotional video. Centered on the slogan "No Destination," the video presents a bold narrative of moving forward fearlessly into the unknown.

XG members said, "Whenever we see a G-SHOCK, it reminds us of the version of ourselves that chased our dreams and didn’t give up, even when things got tough. It gives us the courage to keep going!!! XG-SHOCK Let’s go!"




SEE ALSO: Tsuki sparks online debate with comment “People without part-time job experience tend to lack social skills”

  1. XG
2,881 Share 76% Upvoted

allkpop in your Inbox

THE TOP 10 STORIES DELIVERED DAILY
BLACKPINK
Billlie, Tsuki
NCT, Taeil
Buzz
Taeil
HaHa, Ji Suk Jin, Ji Ye Eun, misc., Song Ji Hyo, Kim Jong Kook, Yang Se Chan, Yoo Jae Suk
29 minutes ago      738
Girls
ZEROBASEONE
BLACKPINK
BTS, V
BTS, V
Seventeen, Dino
BLACKPINK
ZEROBASEONE
Seventeen, Jeonghan (Junghan), S.Coups, Woozi, Mingyu, Wonwoo, Hoshi, BSS
New Message

SEND