BLACKPINK has finally dropped the music video for their latest track "JUMP," marking their long-awaited full group comeback. The music video is causing much buzz on Korean online communities, but not necessarily for the reasons fans might expect.
BLACKPINK's latest music video garners massive attention
After its release, the music video quickly became a hot topic on the web, especially with Korean netizens, who were left puzzled by its surreal and eccentric concept. Scenes like the members dancing inside a human mouth, or Lisa performing between the two halves of a splitting head, drew particular attention.
Korean netizens' reaction
Although many Korean netizens found the music video bizarre, they also found it refreshing and new. They commented:
"I thought it was fun lol."
"It's different..."
"Feels like they were deliberately going for a bizarre and strange vibe. It’s a refreshing shock."
"The teaser looked super cool, but the MV turned out to be unexpectedly silly lol. Seems like they intentionally went for a ‘silly’ vibe. It’s new."
"It’s funny but entertaining."
"People on Pann say it’s bad, but the reaction seems good elsewhere. I swear I’m not even a BLACKPINK fan."
"The MV is kinda weird, but the song’s decent lol."
"I just watched the MV. It’s so creepy. I doubt the members even liked the concept, judging by their past works."
"The MV is strange, but the song is great lol. Super addictive."
"Feels like they rushed out a group song out of obligation."
"I personally love BLACKPINK songs, but this one isn’t catchy at all... It just feels like it’s getting views because they’re famous."
"It’s grotesque. Shouldn’t there be a warning for sensitive viewers?"
"Why are people saying it’s eerie or creepy lol. It just felt silly to me. Honestly, I liked that the MV was set in Korea. It had a clear identity. They’ve done so many concepts before, so why not try something silly? It’s not like it’ll ruin their career lol."
"If it wasn’t BLACKPINK doing this, it would totally feel like a budget idol group MV. Watching it made me feel like it was some provincial event."
"How come their solo songs always seem higher quality, both in music and visuals? lol."
"The headbanging was so intense it looked like they were dying. It was uncomfortable to watch. I thought it would pass quickly, but it dragged on way too long."
"The song and MV doesn't really seem like it's in the BLACKPINK style."
What do you think about BLACKPINK's latest music video? Let us know in the comments below!
SEE ALSO: BLACKPINK unveils powerful comeback single “JUMP” with cinematic MV
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