BLACKPINK’s highly anticipated new single “JUMP” has officially landed. Released at 1 PM on July 11th KST alongside its striking music video, “JUMP” marks the group’s full-member comeback following its surprise debut at the Goyang Sports Complex concert earlier this month.
From the very first beat, “JUMP” grips listeners with its commanding sound. The fierce blend of thunderous drums and unpredictable electric guitar harmonies practically demands that you move to the rhythm. It’s a sound that doesn’t just play in your ears, it echoes in your head long after the track ends.
The music video opens like a Marvel superhero film with high-flying scenes that quickly shift into BLACKPINK’s signature style: bold, stylish, and unmistakably powerful. Set against vibrant graffiti murals, the members Jisoo, Jennie, Rosé, and Lisa deliver magnetic performances that draw viewers into their world.
One of the most eye-catching sequences features a playful twist. As the members gesture and dance, people of all ages, including grandparents, children, students, and passersby, erupt into cheers, shaking their heads and dancing with abandon. The effect is a vivid celebration of BLACKPINK’s charisma that feels both universal and electrifying.
In a surreal and clever moment, the group appears inside the heads and mouths of their fans. This imaginative touch evokes Pixar’s Inside Out. It is fun, a little bizarre, and unforgettable.
The visual spectacle was directed by Dave Meyers, known for his work on Lisa’s solo “New Woman” and many other global music videos. His signature style of blending fantasy and reality comes through in every frame, bringing BLACKPINK’s concept into even sharper focus.
More than just a new release, “JUMP” feels like a declaration. It is a bold leap toward a new chapter. With this song, BLACKPINK reaffirms their place at the top of the global pop scene and invites the world to leap with them.
SEE ALSO: "It's different..." How K-netizens are reacting to BLACKPINK's "JUMP" music video
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