aespa's Winter has been selected to become the new model for Yuhan-Kimberly's White brand.

On May 19, Yuhan-Kimberly announced that Winter, a member of K-pop group aespa, has been selected as the new model for its feminine care brand White.

The company explained that Winter’s refreshing and vibrant image aligns perfectly with White’s clean and cool brand identity. True to her name, "Winter,” she is expected to create a synergy that helps consumers feel cool and fresh with the White brand, even during the summer months.

The new commercial for White’s Stay Cool product featuring Winter will be released later this month. Under the concept of “Winter meets summer: a cool choice,” the ad will highlight the unique cooling sheet technology of the Stay Cool line, offering a refreshing feeling even during menstruation in the summer.

In addition, White will be hosting a variety of summer-themed events through its official Instagram account and Dalda Room, the company’s women’s wellness app, where users can experience the Stay Cool products.

A White brand representative said, “With our new model Winter, we plan to launch diverse marketing activities to deliver a refreshing sensation throughout the hot summer. We hope you’ll show great interest in the collaboration between White and Winter, as well as in our new Stay Cool sanitary pads.”

Winter also shared her excitement, saying, “I’m very happy to be joining as a model for White. Please look forward to the cool chemistry that White and Winter will bring this summer.”

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