On August 6th, a post asking why HYBE Labels launched LE SSERAFIM and NewJeans in the same year grabbed the attention of a popular online community. Shortly after the posting, many netizens shared their thoughts on the reason LE SSERAFIM and NewJeans debuted in the same year.
Some of the comments include: "The two groups are from different companies lol HYBE just happens to own both Source Music and Ador."
"LE SSERAFIM had to debut now because some of the members are from IZ*ONE and Min Hee Jin thought NewJeans had to debut now. I agree that NewJeans' songs give off summer vibes."
"HYBE owns like 6 or 7 labels lol There's no way HYBE can coordinate everything."
"I personally think HYBE is trying to be the trendsetter not that it aims to become the unattested top."
"Yeah, it does feel like HYBE has the ambition to set the trend for 4th gen idols."
"Both groups just couldn't delay the debut anymore"
"Each company is simply launching its group"
What do you think?