Here are the brand value rankings of top TV variety stars for the month of March, based on big data analysis!

According to the Korea Institute of Corporate Reputation, which analyzed TV variety star brand values based on consumer activity, media activity, communication, social activity, and more from February 1 through march 1, 2022, the nation's MC Yoo Jae Suk was once again ranked as the #1 star in the month of March. 

For this month, Yoo Jae Suk earned a total of 2,162,572 brand value points in 1st place, while comedian Hong Hyun Hee came in 2nd place with 1,179,567 points. Singer Kim Jong Kook came in 3rd place with 1,515,495 points, followed closely behind by MC Song Hae in 4th. 

From 5th through 10th place are, in order: Kang Ho Dong, Kim Jun Ho, Song Ji Hyo, Lee Sang Min, Lee Seung Gi, and Super Junior's Heechul.