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Posted by Sophie-Ha Wednesday, October 27, 2021

The Fair Trade Commission officially closes the backdoor advertisement case against Jungkook

AKP STAFF

The Fair Trade Commission (FTC) officially closed the case filed against BTS member Jungkook in regards to back door advertisement.

Earlier, Jungkook was involved in a backdoor advertisement controversy as he was often seen wearing clothing from the fashion brand established by his brother Jeon Jung Hyun.

Then on October 1st, an exclusive report by media outlet Sports Kyunghyang revealed that a citizen filed a complaint to the Fair Trade Commission (FTC) in regards to BTS member Jungkook's "backdoor advertisement" controversy. Backdoor advertisement refers to the practice of undisclosed or 'backdoor' advertising by Korean celebrities, involving the promotion of products without disclosing their ties to the company or being paid to promote it.


However, an official from the Fair Trade Commission stated to Hankyung News that "Given the information that was revealed, it's hard to tell that Jungkook's actions are 'backdoor' advertisements. The most important aspect of a backdoor advertisement is whether or not he tricked his fans. However, he did not mention the brand at all, therefore, it's difficult to be acknowledged as deceiving his fans." In addition, the FTC official stated, "Just simply wearing a brand of clothes does not violate any fair trade criterion about backdoor advertisement."

Then on October 27, the FTC concluded that there was no need for an investigation and officially closed the complaint case against Jungkook that was filed on October 1. The Fair Trade Commission judged that Jungkook did not violate the guidelines for labeling and advertising. They confirmed that Jungkook did not wear the brand of clothing, exposing the name of the brand and did not mention the company of the brand. As a result, the netizen's complaint that the brand exposure may affect the sales revenue of a specific company or impede fair trade remains groundless.

  1. BTS
  2. Jungkook
57 46,488 Share 74% Upvoted

44

T_Jazz
T_Jazz10,142 pts Wednesday, October 27, 2021 2
Wednesday, October 27, 2021

People should be fined for frivolous complaints.

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borahae
borahae8,136 pts Wednesday, October 27, 2021 10
Wednesday, October 27, 2021

hater who started this idiotic "case" is about to have a bad day lol

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