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Monster rookie group KARD talk about their exploding popularity overseas and more in an interview

By KpopJoA   Tuesday, February 21, 2017   98,827   15,138   0



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"What makes you stand out from the rest?" That is one of the common questions posed to new idol groups.  And the response is not much different from all the other boy or girl groups since there is a limit to what they can show through their music or concepts.

However, that does not seem to be the case for co-ed group KARD, consisting of four members. There are the two male members in B.M and J.seph along with the two female members in Somin and Jiwoo. They were created in 2016 by DSP Media and it appears the group makes a clear distinction compared to other boy or girl groups, not just because of the uncommon co-ed concept but due to KARD's unique taste, characteristics and interesting concepts.

Their first release was "Oh NaNa" back in December and the song placed well on the music charts, with the music video hitting 6.3 million views on YouTube in one month and millions more on other platforms. 

Their second single "Don't Recall" was followed by another explosive response, ranking number 1 on the Kpop iTunes chart.  In an interview with DongA, Jiwoo commented on the unexpected reaction, "We didn't even think about, but we would like to thank everyone for supporting KARD." B.M took a step further saying, "We want to become world stars. We'll continue to work hard so that we aren't just a unique rookie group but a group that can place on the Billboard charts."

Jiwoo commented on the music style, "The genre of music we are doing is something foreign fans enjoy. It has become more popular in Korea and I think it will become more popular as we start promoting our songs." B.M. added, "The main dance choreography is a real hit."

For starters, the name KARD comes from 'trump card' or playing cards, and they take on the roles of the King, Ace, Joker, and a Hidden Card respectively.

In regards to the members' roles, Jiwoo said, "B.M (as King) seems to lead a lot. We don't really have a formal leader but we all contribute in some shape or form." 

The 'Ace' J.seph commented, "Ace is the one who supports the lowest team but sharply attacks the highest team".  'Black Joker' Somin and 'Color Joker' Jiwoo commented, "Joker has many different colors thus can be used to present dynamic sounds and dance moves."

As for the 'Hidden Card,' many were wondering who or what the hidden card was in "Don't Recall".  The members revealed that the hidden card was the hidden track itself, "There isn't a concrete hidden card necessarily, it changes depending on the song."

When asked, "Which artists they would like to work with", J.seph commented Beenzino and Zico, L.A. born B.M mentioned DJ Snake, Jiwoo named Jay Park, and Somin stated Lee Hyori, presenting their different taste in music.

Former April member Somin said she was the last member to make it into KARD, "I was very lucky to become a member of KARD, I wanted to create dynamic music which is why I left April."  B.M. mentioned, "There were only supposed to be two members with me and J.Seph as a hip-hop duo but those plans changed later on." J.Seph mentioned that he didn't like the concept of having a co-ed group at first but it all worked out for the best as Somin and Jiwoo could cover his and B.M's weaknesses. He also mentioned that the two female members and being a co-ed group can further broaden their appeal to bring in more fans than they would have as just a duo.

Lastly, B.M hinted, "We would like to have a world tour."  The KARD members stated, "We are currently working hard on our third song, please look forward to our next project."

KARD is planning to reveal another single soon. The next single will be the final for their pre-debut and then they will begin their actual promotions for their formal debut before 2017 ends.

Hoping for another successful song!

SEE ALSO: [OP-ED] How SoundCloud is Changing the Korean Music Scene as We Know It

  1. KARD
  2. J.seph
  3. B.M
  4. Somin
  5. Jiwoo

SunLightWorld Wednesday, February 22, 2017

I play Kard yesterday and won with a Royal Flush.

krell SunLightWorld Wednesday, February 22, 2017

@SunLightWorld <-- (Joking) You had a HIDDEN KARD that was UP YOUR SLEEVE ??? ...

SunLightWorld krell Wednesday, February 22, 2017

karakamilia Wednesday, February 22, 2017

Since debut BM only talks about reaching fame and fortune ... J.Seph talks about reaching more talent by working with talented artist ... Jiwoo and Somin seems to just want to create music and gain lots of love of their fans at the same time.

karared Wednesday, February 22, 2017

let's support them and buy their song if you really like KARD

Jadewashere64 Tuesday, February 21, 2017

tbh I wouldn't have been interested in another duo boy group. Though, I'm sure they would have created good music. Probably music I would like. But I just wouldn't have been interested. I think it's much more interesting to have a co-ed group. Especially since there aren't alot of them. Plus i feel it wouldn't be complete without all of them. haha

LauraDragon Tuesday, February 21, 2017

FIGHTING <3 <3 <3 <3

kddicted Tuesday, February 21, 2017


federick Tuesday, February 21, 2017

I can feel that AKP is really trying to promote them or the writer is a hard core fan.

JYJRainbow federick Wednesday, February 22, 2017

its because KARD is one of thoese super rookies and allkpop want click

fantastikforce Tuesday, February 21, 2017

So 1 more pre-release before their official debut. Response has been great overseas and Koreans themselves seem to be liking their music as well. I'm just hoping that when they actually 'debut' that their song is damn good, cause it'd suck if their actual debut pales in comparison to their killer pre-debut releases.

parkyoga Tuesday, February 21, 2017

The most promising rookie~~ I'll anticipating for their newest song~~~

weirdchubbygirl Tuesday, February 21, 2017

I want them to perform in music shows so all the other groups will be amazed by them. Why haven't they debuted yet? What are they waiting for?

KarmaButterfly01 weirdchubbygirl Tuesday, February 21, 2017

Even when the international response is really good looks like they're not so successful in korea yet

weirdchubbygirl KarmaButterfly01 Tuesday, February 21, 2017

And I wonder why?!!! Seriously, what's up with the Korean public? I just don't understand. Why aren't they as popular in Korea as they are internationally?

KarmaButterfly01 weirdchubbygirl Wednesday, February 22, 2017

I don't understand either! But I hope koreans starts to appreciate them soon

krell weirdchubbygirl Wednesday, February 22, 2017

I *suspect* that DSP Agency is looking for a *good spot* (so date span) to have KARD do their debut. Meaning, when there are NOT as many 'big fish' *established* Groups doing promotions. KARD is getting a *lot* of VIEWS on their songs. So, that is *working* for them for now. I will just leave it to DSP Agency to do what is best. So far, the SURPRISE *mixed gender* concept with KARD has worked well. Hopefully, the timing of the KARD debut will be handled well by DSP Agency too.

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