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Posted by neefa Monday, October 6, 2014

Jessica rebrands her fashion label as 'BLANC & ECLARE'

As you know back in August Jessica launched her own fashion brand called 'BLANC', earlier today the company announced that it was supporting Jessica's personal rebirth with one of its own in the form of a name change. BLANC is now 'BLANC & ECLARE'.

'Blanc' is a brand of modern-classic items, clean-cut silhouettes, and interesting details inspired by Jessica's own style. According to the press release, "Derived from the Latin root Clara, ECLARE expresses clarity and brightness, virtues highly held by Founder and Head Designer, Jessica Jung. Her expanding vision and growth trajectory lead BLANC Group to renew and reinforce our commitment to presenting fresh, modern classic designs to the fashion industry."

In the coming weeks, 'BLANC & ECLARE' will be introducing new collections and partnership projects that showcase Jessica's unfolding vision for BLANC & ECLARE. 

Of the rebranding Jessica stated, "Although the unveiling of ECLARE was sooner than expected, I am proud to be taking BLANC & ECLARE to the next level.  I am humbled by the overwhelming support this brand has received and I assure you that we will be diligent as we continually look to evolve and innovate."

  1. Girls' Generation
  2. Jessica
  3. BLANC
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