The journey of Netflix’s animated film ‘K Pop Demon Hunters’ goes far beyond a typical box office success story. Over the past year, the film has grown into a powerful shared experience that connects people of Korean heritage around the world, ultimately leading to a double win at the 98th Academy Awards.
At a press conference held on April 1 at CGV Yongsan I Park Mall in Seoul, co directors Maggie Kang and Chris Appelhans credited the film’s success not to themselves, but to its strong Korean identity and the global fans who supported it.
Maggie Kang, a Korean Canadian director who moved audiences with her Oscars acceptance speech saying the award was for all Koreans around the world, shared that the project held deep personal meaning. She explained that most animation she watched growing up centered on Japanese culture, and that this project became her way of telling a story rooted in her own background.
She also expressed hope that the film’s success would help break down the invisible boundaries often placed on overseas Koreans. She said that people who grow up between cultures can serve as a bridge, and emphasized that being Korean is not about where you were born or raised, but about a sense of identity and pride.
With a sequel already confirmed, both directors are already looking ahead. Kang shared that the next project will present a larger story with more events, supported by Netflix. Appelhans added that while the scale will grow, the heart of the story will remain the same. He said that what matters most is the story itself and what makes it uniquely Korean.
He also shared that his understanding of Korean culture was shaped by his Korean wife. He explained that watching how Koreans love and endure hardship gave him deep respect, and that this became the emotional foundation of the film.
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