IVE proved their global presence through the pre-release of their new song ‘BANG BANG.’
On February 9th KST, their agency Starship Entertainment unveiled the music video for ‘BANG BANG,’ the pre-release track from ‘IVE 2nd Full Album ‘REVIVE+’’, via its official YouTube channel.
In the music video, IVE appear as figures reminiscent of Western outlaws, traveling between a modern city and natural landscapes straight out of a Western film while chasing treasure. “WANTED” posters seen throughout the video suggest that someone is pursuing the members, heightening tension. Carrying their own “treasure” on a train, the members complete an exhilarating narrative of escaping pursuit and heading toward freedom.
The music video was filmed in Trieste, Italy, capturing a grand scale reminiscent of a cinematic production. By reinterpreting classic Western elements in a modern way, the video combines Brutalist architecture featuring massive concrete structures with desolate desert settings, enhanced by bold colors and unexpected visual points to create a surreal and stylish aesthetic. Direction was handled by director Bang Jae Yeob, known for his distinctive visual sense, who used strong perspective-focused camera angles to unfold both performance and story simultaneously.
‘BANG BANG’ carries a self-driven message about forging one’s own path without being swayed by others’ opinions or rumors. Built on powerful EDM and electronic sounds, the track features a Western swing-inspired intro and straightforward beats that clearly showcase IVE’s unique energy.
Thanks to this high level of completion, the ‘BANG BANG’ music video ranked No. 1 on YouTube Korea’s Trending Music chart immediately after release. It also reached No. 2 on YouTube Music Video Trending Worldwide, and topped music video trending charts in nine countries and regions including Korea, Germany, Japan, Indonesia, Chile, Russia, Singapore, Thailand, and Taiwan. In total, it entered the Top 5 of music video trending charts across 21 countries and regions.
The song is also performing strongly on major domestic music platforms. As of 10 AM on the 10th, ‘BANG BANG’ ranked No. 6 on Melon TOP100, demonstrating strong digital power. It additionally reached No. 1 on Melon, Bugs, and VIBE HOT100, real-time charts, and domestic rising charts, while placing No. 7 on Genie’s real-time chart, signaling a strong start across major Korean music charts.
Global digital chart results are also positive. As of 10 AM on the 10th, ‘BANG BANG’ entered the Top 10 of the iTunes K-pop Top Songs chart in 23 countries and regions including Vietnam, Taiwan, Hong Kong, Turkey, and Thailand. It also charted on the overall Top Songs chart in 18 countries and regions such as Taiwan and Thailand, spanning a total of 26 countries and regions and confirming its global success.
Meanwhile, IVE will officially make their comeback with ‘IVE 2nd Full Album ‘REVIVE+’’ on February 23rd.
SEE ALSO: IVE Proves Global Power as Pre-Release Track “BANG BANG” Tops Charts Worldwide
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