Singer Daesung continues his wide-ranging activities after being selected as the first model for the new fragrance brand XIMU.
According to his agency R&D Company on December 23rd KST, Daesung has been chosen as the model for XIMU, a newly launched fragrance brand. XIMU conveys the value of “rest” through scent and presents a variety of fragrance lineups inspired by tea. As the brand’s representative visual, Daesung will play a key role in delivering its appeal.
Daesung recently released his new single ‘Han-do Cho-gwa,’ reaffirming his presence as the original “trot idol.” The song received positive responses for its upbeat energy and addictive melody, topping Melon and Bugs’ adult contemporary (trot) charts.
His momentum continues on stage as well. Daesung will hold ‘DAESUNG 2025 ASIA TOUR: D’s WAVE ENCORE SEOUL’ for three days from January 2 to 4. The concerts will take place at Ticketlink Live Arena (Olympic Park Handball Gymnasium).
Expanding his reach from music and broadcasting to brand endorsements, Daesung continues to solidify his presence through steady and diverse activities.
SEE ALSO: Daesung wraps up Seoul encore concert, proves his irreplaceable stage presence
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